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BARCELONA, Spain, March 3, 2023 /PRNewswire/ -- HMS Core, a collection of open capabilities provided by Huawei Mobile Services (HMS), was launched on the HMS ecosystem stage at MWC Barcelona 2023. This toolkit brought industry-advanced solutions and innovative technologies to global developers and launched the all-scenario one-stop accurate trading solution based on Account Kit, Push Kit and Analytics Kit. The history of HMS Core's partnership with BIGO LIVE, a live streaming and social networking application with a global user base, was also illustrated on stage.
HMS Core encapsulates the open device and cloud capabilities provided by HMS. The toolkit enables relentless innovation and makes sophisticated capabilities globally accessible. Developers can integrate HMS Core kits through simple code, for fast and easy application development and growth.
HMS Core industry solutions reinvent the app experience
HMS Core is constantly refining its solutions to solve the problems of developers across multiple industries. This library of capabilities helps developers create new application features and business models effortlessly.
For example, in e-commerce applications, ordering a product often involves several phases: search and browsing, checking product details, payment and ordering, logistics and distribution, and receiving and commenting on the product. HMS Core offers differentiated services at various stages of the buying process, helping developers provide users with a high-quality and convenient shopping experience every time. In the search and browse phase, HMS Core ML Kit extends traditional text-based search methods to voice and image-based search. In the product detail check phase, HMS Core 3D Modeling Kit enables salespeople to create low-threshold 3D models of products, and automatically shapes and animates a bipedal humanoid 3D model to bring the product to life. With the 3D modeling kit, products no longer have to appear as boring 2D images, but can be fun and interactive. In the media and entertainment sector, HMS Core Video Editor Kit and Audio Editor Kit offer a plethora of AI-powered video and audio editing features, such as auto smile and a fun voice changer. These hacks add fun new interactive ways to an app, allowing users to unleash their creativity.
A one-size-fits-all operations solution helps achieve efficient monetization
HMS Core provides developers with a single, accurate all-scenario operations solution by combining features like Account Kit, Push Kit, and Analytics Kit, helping to drive monetization.
Account Kit enables users to securely log in with one touch to an app via Huawei devices, such as mobile phones, tablets and HUAWEI Vision products, using QR code scanning. Push Kit offers a variety of novel forms of notification and supports smart display timing and precise operations to drive message pushes, while Analytics Kit reports conversion events to Huawei Ads Platform to provide a complete picture of ad performance so developers can perform marketing attribution and make smart, data-driven business decisions.
The story of the partnership between BIGO LIVE and HMS Core was also one of the highlights of the event. By integrating Account Kit and Push Kit, the streaming app has managed to log in with just one tap and send messages accurately. To this it has added flexible payment methods and an order management function to detect order delivery failures, thanks to in-app purchases. By joining forces with HMS Core, BIGO LIVE has seen its number of active users and order conversion rate increase significantly.
HMS Core passionately develops innovative technologies in advanced fields and promotes efficient, technology-driven application operations. By collaborating with app developers around the world, it aims to enhance the consumer experience and create a thriving ecosystem of mobile apps.
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