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Do you have any Lay's? Messi wants to know!
The icon debuts Lay's new commercial and limited-edition packaging, joining former team-mate Thierry Henry on the "No Lay's, no game" platform to celebrate the brand's partnership with the UEFA Champions League and remind them aPepsiCo fans that watching football without Lay's is unthinkable.
NEW YORK, March 3, 2023 /PRNewswire/ -- Lay's makes watching soccer better, but imagine watching it with your friends and seven-time Ballon d'Or winner Lionel Messi! The four-time UEFA Champions League winner and 2022 FIFA World Cup champion takes the "No Lay's, No Game" platform to the next level, starring in an incredible fun-filled new commercial titled "Messi Visits You" and appear on the limited edition packaging of Lay's chips to commemorate the "No Lay's, no game" campaign celebrating the UEFA Champions League.
Highlighting football geniuses including Messi, the special edition bags feature the key elements that make the UEFA Champions League one of the most exciting sporting events on the planet: incredible athletes, passionate fans and a global audience. The limited edition bags showcase the dynamic energy athletes bring to this beautiful game. They will be available in the United States, South Africa, Poland and other countries throughout the UEFA Champions League tournament in June 2023."
You can watch the TV commercial "Messi visits you" starring Messi now!
In the commercial, Messi is the unexpected guest who shows up unannounced at a UEFA Champions League party, but the celebration turns to heartbreak when the caption asks: "Where are the Lay's?" Watch the commercial and find out how fans, and a furry friend, react when the legend searches for his favorite salty snack.
The excitement and humor are heightened in the content thanks to a hilarious original musical hit aptly titled "No Lay's, No Party" performed as a parody of Eric Howard Carmen's ballad "All By Myself."
"If you are well prepared, you have a better chance of doing your best. The same goes for all the fans who love to watch football, meet their friends and share Lay's. This is what the new Lay's commercial conveys with a little humor.The game is never complete without Lay's!"Without Lay's, there is no game," said Lionel Messi.
In addition to the "No Lay's, No Game" platform featuring new "Messi visits you" content and limited edition packaging, Ciara Dilley, PepsiCo's vice president of marketing, Global Food Brands, said: "It's unthinkable to see the football without Lay's, and it is unthinkable to leave Messi, the "greatest of all time", out of this. That is why Lionel was the perfect partner for the "Without Lay's, there is no game" platform and why Lay's has been his teammate for so many years, he is an icon of the sport and with Messi's help, the "No Lay's, No Game" campaign will unite fans through one simple action: Share some Lay's ".
"Messi visits you" is the last stop on the journey of the brand "Without Lay's, there is no game" this football season. The incredible platform pays tribute to nearly a decade of partnership between the world's favorite potato chip brand and the UEFA Champions League. The campaign launched on February 21 with a short film titled "Thierry Visits You" featuring fellow football legend Thierry Henry. In 2009, Henry and Messi were teammates at FC Barcelona, which that year was crowned champion of the UEFA Champions League.
Throughout all other 2022 and 2023 UEFA Men's and Women's Champions League tournaments, fans should look for more amazing and unexpected moments on the "No Lay's, No Game" platform, including many more soccer superstar surprises, digital content attractiveness and courts built all over the world. You never know who might show up and ask if you've got some Lay's.
Together, Lay's and Lionel Messi will have fun on the platform "Without Lay's, there is no game" and will show fans that it is unthinkable to watch football without Lay's. Be sure to follow Lay's Football on Instagram to stay informed on all UEFA Champions League and UEFA Women's Champions League alliance activations and more "No Lay's, No Game" news. Visit UEFA.com for more information on the tournament.
About Lay'sLay's is one of the brands that make up Frito-Lay North America, the $19 billion convenience food division of PepsiCo, Inc. (Nasdaq: PEP), headquartered in Purchase, New York. Learn more about Frito-Lay on the corporate website, //www.fritolay.com/ and on Twitter, //www.twitter.com/fritolay. Learn more about Lay's at www.facebook.com/lays or on Twitter at www.twitter.com/lays. You can also follow Lay's on Instagram at //instagram.com/lays.
About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net profit in 2022, thanks to a complementary portfolio of convenient foods and beverages that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that each generate more than $1 billion in estimated annual retail sales.
PepsiCo's guiding vision is to be the world leader in convenient food and beverages by winning with PepsiCo Positive (pep ). pep is our end-to-end strategic transformation that places sustainability at the heart of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com and follow us on Twitter, Instagram, Facebook and LinkedIn @ PepsiCo.
Photography: https://mma.prnewswire.com/media/2013803...
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