Strengthen brand awareness abroad through sports marketing to expand global business

PARIS and SEOUL, South Korea, Nov. 2, 2023/PRNewswire/ -- Bakery brand Paris Baguette announced on Nov. 2, 2023 that it is embarking on its first journey in global sports marketing by becoming the first Korean company to officially partner with Paris Saint-Germain, one of the most successful football clubs in the world.

Growing as a global bakery brand by operating around 4,000 stores worldwide, including 500 in North America, Europe, China and Southeast Asia, Paris Baguette plans to strengthen its global brand awareness and status by conducting sports marketing activities with Paris Saint-Germain, a professional football club with a large fan base around the world and based in Paris, the homeland of bread and a football powerhouse.

In particular, Paris Saint-Germain is receiving great attention and love from global football fans with its world-famous star players and innovative collaborations in fashion, gastronomy, art, etc. Paris Baguette will use this partnership with Paris Saint-Germain to provide a positive and impactful result to its marketing strategy.

Paris Baguette will capitalize on the partnership with Paris Saint-Germain by carrying out a variety of marketing activities in Korea and internationally, starting this month.

Firstly, the Paris Baguette logo and advertising video will be displayed in the Parc des Princes, Paris Saint-Germain's home stadium, during each team's home game. The company will also offer local fans the opportunity to sample its baked goods and desserts on game days. In addition, Paris Baguette will produce powerful content featuring key Paris Saint-Germain players, launch merchandise and products based on collaborations, and hold promotional events to give away tickets to attend official Paris Saint-Germain tours and matches.

Marc Armstrong, Chief Revenue Officer of Paris Saint-Germain, said: "We are very pleased to welcome Paris Baguette, our first South Korean partner into the Paris Saint-Germain family. For more than 35 years, Paris Baguette has constantly innovated and developed their unique knowledge around an unconditional love for the inspiring city of Paris and the legendary baguette. Together, we are now ready to help Paris Baguette export their pursuit of excellence internationally, and we are proud to be able to accompany them in their global growth plans.

"We are pleased to partner with the prestigious Paris Saint-Germain football club. We will be able to bring greater enjoyment and value to our customers and football fans around the world through the collaboration between food culture and sports based in Paris, a magnificent city, as a reason. In the future, Paris Baguette will continue to strive to offer customers newer and more diverse experiences," said CEO Jinsoo Hur.

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