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- SATINE, Yili's premium brand, responds to the COP15 call to build a shared future for all life on Earth with its ongoing commitment to preserve biodiversity
Yili Group Puts Sustainability Concept into Practice by Participating in COP 15
MONTREAL, Dec. 8, 2022 /PRNewswire/ -- On December 7, global dairy giant Yili Group attended the second session of the 15th Conference of the Parties (COP15) of the United Nations Convention on Biological Diversity (CBD ) held in Montreal (Canada) at the invitation of the organizer of the event. In response to the COP15 call to "Build a shared future for all life on Earth", the dairy manufacturer has made sustainability a central part of its commitment to promote the building of a global ecological civilization.
To help realize the vision of achieving harmony between man and nature, SATINE, Yili's premium brand dedicated to creating high-quality organic milk in China, recently planned and held a series of events designed to demand and enhancing biodiversity protection in response to the group's sustainability initiative, including filming a documentary on the importance of the grassland ecosystem and holding an offline event to call for protecting the planet.
Last month, SATINE, in collaboration with the National Traditional Orchestra of China, released the second part of the documentary Homeland II, about the grassland ecosystem, with the famous pop singer Li Yuchun performing the title song. Reflecting the same message as the Confession of Love for the Earth event held in concert with the China Environmental Protection Foundation in the first half of the year, the sequel gave audiences a chance to experience the beauty of coexistence. organic with nature and discover the true meaning of the SATINE project for an organic lifestyle.
Meanwhile, the brand launched the world's first inkless packaging (NIP), aptly named Confession of Love for the Earth, as the first step in a broader program to explore and embark on a new path towards environmental protection. environment and reducing carbon emissions throughout the dairy industry.
In order to make informed decisions regarding environmental protection, it is necessary to have in-depth knowledge of the current state of the environment. In 2021, SATINE released its data and first-hand information to raise awareness about the ecological status of grasslands. SATINE inaugurated China's first smart grassland monitoring facility, which enables continuous scientific monitoring and research of grassland ecosystem and biodiversity through smart terminals, mobile Internet of Things and network information technology. By monitoring the ecosystem's big data, the installation output provides an intuitive view of the current state of the grasslands.
In addition to efforts to preserve biodiversity, SATINE is also committed to empowering its products through innovation in technology and has launched Zero Carbon Satine Jersey Organic Pure Milk. By achieving "net zero emissions" of greenhouse gases in the entire process, from the acquisition of raw materials for organic milk to the manufacture, transport, use and disposal of the product, the brand serves as a model for the application green and low carbon strategies across the sector.
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