-The 134th Canton Fair launched promotional activities in Italy, Hungary and Austria, bringing the highlights of the upcoming exhibition closer to local business representatives

GUANGZHOU, China, Sept. 22, 2023/PRNewswire/ -- Xu Bing, Deputy Director General of China Foreign Trade Center, led a successful promotional tour representing the China Import and Export Fair ("Canton Fair") ) by Italy, Hungary and Austria, to facilitate comprehensive collaboration with local industrial and commercial institutions, paving the way for a prosperous future for the Canton Fair.

In this campaign, three promotional conferences are held for the upcoming Canton Fair in autumn, attended by about 200 local businessmen from the three countries. The delegation also visited renowned local organizations such as the Hungarian Chamber of Commerce and Industry, the National Association of Entrepreneurs and Employers, the Italian Trade Agency, Confimprese Italia, the Austrian Federal Economic Chamber and the Austrian Chinese Business Association. These visits garnered positive responses from the local business community.

Additionally, Xu and his team visited Coop Italia, a traditional Italian Canton Fair buyer, and forged a new partnership with UNSIC Piemonte branch in Italy. Xu Bing emphasized the Fair's commitment to play an increasingly active role in fostering trade cooperation between China and nations around the world. The Canton Fair is dedicated to facilitating the exchange of business information and encouraging cooperation in marketing projects, to provide more convenient services to members of industrial and commercial institutions attending the Fair.

Marking a significant milestone in China's trade landscape, the Canton Fair is gearing up for its 134th edition, set to open its physical and virtual shows on October 15. A remarkable exhibition awaits attendees, with an even larger exhibition area meticulously designed to offer optimal structure and flow. Additionally, this year's edition features an elite selection of exhibitors, a meticulously curated International Pavilion, a variety of trade-enhancing activities and a buyer-centric approach, ensuring maximum convenience for all visitors.

The 134th Canton Fair will make adjustments to some exhibition sections. Plan your trip according to the latest sections of the exhibition. Please visit the official website of Canton Fair at https://www.cantonfair.org.cn/en-US/posts/646531331412942848 for more information. Starting with this session, foreign buyers who attend in person must pre-register in advance. For more details, please visit: https://www.cantonfair.org.cn/en-US/pages/655692320955457536

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