- The new Saudi Arabian airline signs its first sports sponsorship agreement with the main Spanish football club
MADRID, Aug. 11, 2023 /PRNewswire/ -- Saudi Arabia's newly launched world-class airline, Riyadh Air, and leading Spanish soccer club, Atlético de Madrid, today signed a multi-year partnership naming the airline as the main and official partner of the red and white football club. The partnership marks an important milestone for both parties and is the first sports sponsorship signed by Riyadh Air since its official launch on March 12, 2023.
As part of the historic milestone, the Saudi Arabian-based airline will become the main sponsor and Official Air Partner of the club as part of a multi-year agreement. In addition to the presence of Riyadh Air on the team uniforms, the strategic partnership will bring together two entities that share a passion for excellence and innovation and will allow the airline and the club to reach millions of fans around the world. .
The new airline, based in Riyadh, the capital of the Kingdom of Saudi Arabia, recently surprised the world by unveiling one of its unique liveries during the Paris Air Show in June 2023. It is scheduled to begin operations in 2025, connecting the capital of the Kingdom to more than 100 destinations worldwide by 2030. As a full-service and digital native airline, Riyadh Air will pioneer new technologies and innovations while offering guests warm and authentic Saudi hospitality.
"We are delighted to welcome Riyadh Air as our new title sponsor of the club," said Miguel Ángel Gil, CEO of Atlético de Madrid. "This partnership is a great opportunity to provide better experiences for our fans around the world and I am confident that this partnership with Riyadh Air will take our club to new heights."
"This is an incredibly exciting day for Riyadh Air as we enter into a long-term partnership with Atlético de Madrid, one of the biggest clubs in Europe, to become its main and official airline partner," said Tony Douglas, CEO. from Riyadh Air. "We believe this partnership is a perfect match, as both Riyadh Air and Atlético share a commitment to excellence and a passion for connecting people and cultures around the world. This airline created global waves when we recently launched our stunning livery and with With this partnership we are once again surprising the world as we move towards our maiden flight in 2025. We look forward to working closely with our friends at Atlético de Madrid to deliver innovative and exciting experiences for soccer fans and travelers alike."
Together, Riyadh Air and Atlético de Madrid will redefine the future of sports associations, setting a new standard for collaboration and innovation in the world of football.
About Riyadh Air
Riyadh Air is a world-class airline owned by the Public Investment Fund (PIF). Launched in March 2023, the airline will be a digitally led full-service airline that will adopt global sustainability and safety best practices across its advanced fleet of aircraft. Riyadh Air will equip its aircraft with the most advanced and state-of-the-art features with the best and most innovative cabin interiors and experiences, including next-generation digital in-flight entertainment systems and connectivity solutions. Riyadh Air will connect travelers to more than 100 destinations worldwide by 2030 offering an exceptional guest experience with warm and authentic Saudi hospitality at its core.
For more information, please visit our website: www.riyadhair.com.
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