STATEMENT: UST and Barbara collaborate to accelerate industrial digitalization

The two industry leaders will deploy AI to ensure a private, secure and real-time digital transformation.

STATEMENT: UST and Barbara collaborate to accelerate industrial digitalization

The two industry leaders will deploy AI to ensure a private, secure and real-time digital transformation.

MADRID, September 14, 2023 /PRNewswire/ -- UST, a leading digital transformation solutions company, has signed an agreement with Barbara to offer customers the benefits of orchestrating intelligent applications at scale across their edge infrastructure. The alliance between both companies will leverage real-time data processing and local storage to accelerate time to market for intelligent, cyber-secure and decentralized applications for Industry 4.0.

Together, UST and Barbara will position themselves to utilize data generated at the “Edge” across thousands of IoT devices, industrial plants, and equipment machines. Currently, 90% of this data cannot be processed smoothly in real time, meaning it loses value. This partnership will enable UST to offer customers access to a leading orchestration platform that is capable of seamlessly deploying, monitoring and maintaining applications, devices and AI at the Edge at scale. AI at the “Edge” refers to the deployment of artificial intelligence in a computing and processing environment that is closer to the data source than if this processing occurred in a central cloud facility or in a remote data center. . Using AI at the Edge enables faster decision-making, reduced internet traffic, offline functionality, improved privacy, cost savings, and energy efficiency. Businesses benefit from faster and more efficient operations, lower operating costs, better customer experience through faster responses, and competitive advantages through localized data processing with enhanced privacy measures.

In addition to eliminating latency in the delivery of industrial applications, keeping all this data under control in a local environment ensures regulatory and cybersecurity compliance of applications, continuity of operations in low connectivity environments and significant cost savings. bandwidth. The agreement also positions Barbara for long-term success in addressing the biggest challenges of digital transformation hand-in-hand with UST, as the two companies collaborate to build a strong partner ecosystem.

"By working together, Barbara and UST will be able to accelerate the launch of projects that require Edge capabilities, offering greater security, zero latency and greater flexibility. This collaboration allows each company to leverage their strengths and experience when creating edge solutions. tailored digitalization for their clients," says David Purón, Chief Executive Officer, Barbara.

"For UST, this agreement will allow us to expand our capacity to develop AI solutions and, at the same time, extend the reach to devices at the Edge. By collaborating with Barbara, we will be able to deploy our agile strategy for the training and deployment of AI models. AI", says Ignacio Marrero, Head of Smart Data

Barbara's strategy involves the creation of an ecosystem of partners that allows her to undertake valuable turnkey projects for industrial operators and create ecosystems with integrators, developers and manufacturers.

UST has a history of collaborating with leading technology partners, which has long been a key strategy as the company works to deliver end-to-end digital solutions with greater customization and support capabilities.

About Barbara

Barbara is the Edge Industrial Cibersegura platform designed to implement automated decision making in critical industrial processes.

Its architecture, distributed in thousands of computing nodes, allows you to communicate and virtualize any element of the value chain, to later operate it through Artificial Intelligence applications in real time.

Developed with cybersecurity by design, and compatible with Edge applications that optimize industrial processes and assets, it is the perfect enabler to address the industry's main challenges.

Press Contacts, Barbara:

Jaime Vélez CifuentesProduct Marketing Specialist Barbarajaime.velez@barbaraiot.com650124460

About UST

For more than 24 years, UST has worked closely with the world's best companies to achieve real impact through transformation. Driven by technology, inspired by people and guided by our purpose, we partner with our clients from design to operation. Thanks to our agile approach, we identify your main challenges and create disruptive solutions that make your vision a reality. With deep industry experience and a future-ready philosophy, we integrate innovation and agility into our clients' organizations, delivering measurable value and lasting change across industries and around the world. Together, with more than 30,000 employees in more than 30 countries, we build for limitless impact, touching billions of lives in the process. Visit us at

Media Contacts, UST: Tinu Cherian Abraham 1 (949) 415-9857

Merrick Laravea 1 (949) 416-6212

Neha Misri

Roshni Das K 91

Media contacts, USA: S

Media contacts, UK: FTI


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