- Xinhua Silk Road: Quanzhou, a city in eastern China, makes greater efforts to promote the integrated development of cultural tourism

BEIJING, Sept. 13, 2023 /PRNewswire/ -- Quanzhou, in east China's coastal Fujian Province, with a world cultural heritage city and beautiful landscapes, has made progress and spared no effort to create a new development pattern for its tourism sector in an attempt to become a world-class tourist and leisure city.

Quanzhou is known to have made full use of its rich and unique advantages in cultural resources in recent years, making it shine on the world stage. A series of cultural activities led and designed by the local government, such as intangible cultural heritage performances and the Maritime Silk Road International Arts Festival, have highlighted the city's time-honored cultural heritages and boosted cultural consumption.

In addition, night tourism has gradually become an important way for tourists to fully experience local culture and life. Quanzhou inaugurated lantern displays and night fairs, which attracted locals and visitors alike. In addition, a cultural and creative industrial park in Quanzhou was selected as one of China's second national nighttime cultural and tourism consumption gathering areas.

As a World Heritage City, cultural heritage is the most attractive treasure of Quanzhou. The city has paid special attention to the protection and use of its cultural heritage. For example, old and elegant buildings were rejuvenated and given a new format, turned into cafes, restaurants, cultural and creative shops where tourists can drink coffee, see art exhibitions and immerse themselves in the charm of the old building. western style.

What's more, Quanzhou has never stopped exploring the integration of tradition and fashion. Creativity has given new meanings and values ​​to the city's historic culture and injected momentum into its tourism industry. Statistics show that during this year's May Day holiday, the Quanzhou tourism market ushered in a full recovery, receiving a total of 3,058,500 tourists, a year-on-year increase of 95 percent, in addition to achieving income of tourism of 2.15 billion yuan, year-on-year increase of 110.2 percent.

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