BEIJING, Nov. 9, 2022 /PRNewswire/ -- China's leading liquor manufacturer Wuliangye actively participated in the 5th China International Import Expo (CIIE), which kicked off last week in the Chinese economic hub of Shanghai.
As the "main supporting enterprise" and "diamond member" of the Hongqiao International Economic Forum, Wuliangye has participated intensively in this year's expo, which aims to share new international cooperation opportunities and inject strong momentum to promote the construction of a open world economy and the promotion of inclusive and sustainable global development.
At this year's CIIE, Wuliangye upgraded its exhibition area to create the Wuliangye Cultural Experience Center, which became one of the most visited exhibition areas in the expo.
It is understood that the Wuliangye Cultural Experience Center, with Chinese elements such as plum and bamboo, Chinese painting and calligraphy, shows the advantages of Wuliangye's unique ecological environment, high-end and scarce ancient wineries, and advanced technologies. brewing traditions in a three-dimensional way to show the deep liquor culture and unique intangible cultural heritage to global customers, and let the world understand the innovative development concept and sustainable development path of leading liquor companies from China.
During the event, customers from home and abroad spoke highly of the taste of Wuliangye liquor and the deep culture of Chinese baijiu after entering the Wuliangye Cultural Experience Center to learn about various Wuliangye liquor products, including main liquor products, personalized products, high-end cultural collection products, etc.
In perfect combination with the design elements of the CIIE, Wuliangye also launched its commemorative liquor and creative and cultural products at the 5th CIIE, which attracted wide attention during the exhibition.
Wuliangye is known to have participated in the CIIE for five consecutive years and has become an indispensable "liquor powerhouse" of the expo.
The fifth CIIE is held from November 5 to 10 in Shanghai. As the world's first national import-themed expo, it has been held annually in the eastern Chinese metropolis since 2018.
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