STATEMENT: Xtep presents an update of its brand strategy

-Xtep presents an update of its brand strategy to offer world-class running shoes and equipment.

STATEMENT: Xtep presents an update of its brand strategy

-Xtep presents an update of its brand strategy to offer world-class running shoes and equipment

Xtep's international roadmap moves towards win-win success with global partners

BEIJING, Sept. 25, 2023/PRNewswire/ -- Xtep International Holdings Limited ("Xtep"), a leading professional sportswear company, launched its landmark brand strategy update of "China Xtep World-Class Running Shoes" in August at the achievement conference held at the Great Wall of Beijing.

Marking a new chapter in innovation, Xtep launched the latest additions to its 160X series of running shoes: the feature-packed 160X 5.0 PRO and 160X 5.0 models. With over 16 years of experience specializing in high-performance running equipment, Xtep has established a strong product portfolio spanning all levels, from hobbyists to professionals. This running pedigree was evident in the first half of 2023, when Xtep cemented its number one position in China with a 42% attrition rate among the top 100 male marathoners.

In March, runner He Jie used the And last year alone, racers wearing the "160X" series captured 17 World Athletics Label Road Races championships.

The new "160X" running shoes adopt the brand's world-class "XTEP ACE" midsole technology with increased propulsion and stability, which is combined with Xtep's new "Light Flex" shoe upper technology that ensures long-lasting breathability while reducing weight to ease the burden. Multiple improvements allow runners to enjoy powerful propulsion, comfort and stability.

The strength of the Xtep brand has constantly improved, demonstrating strong growth momentum and competitive advantages. The strong performance is a testament to its resilience, adaptability and deep understanding of the evolving Chinese market.

As part of Xtep's global development roadmap, the brand is launching initiatives to attract investments in key regions, including Eastern Europe, Western Europe, the Middle East and Africa:

More information: https://www.instagram.com/xtepofficial/

Looking ahead, Xtep will continuously drive product research and development and innovation, drive support for competitions and athletes, and facilitate the operations of running clubs to lead the development of the running industry.

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