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A frog croaks. A man sits atop a riding lawn mower going about 2 miles an hour. A gray fog pervades scenes of empty roads and nondescript houses. Boring, an unincorporated community in Clackamas County, is once again the unlikely star of an ad campaign. In...

Watch: Mysterious bubbles float over Boring in aim to make laundry exciting

A frog croaks. A man sits atop a riding lawn mower going about 2 miles an hour. A gray fog pervades scenes of empty roads and nondescript houses. Boring, an unincorporated community in Clackamas County, is once again the unlikely star of an ad campaign. In...

Watch: Mysterious bubbles float over Boring in aim to make laundry exciting

A frog croaks. A man sits atop a riding lawn mower going about 2 miles an hour. A gray fog pervades scenes of empty roads and nondescript houses.

Boring, an unincorporated community in Clackamas County, is once again the unlikely star of an ad campaign.

In 2009, Toshiba pitted Boring against the town of Normal, Ill., to push its laptops. In 2013, Vitamin Water brought big-time musicians to the small community as part of its "MakeBoringBrilliant" campaign.

Now, after laptops and water, it's laundry products. Comfort's Fragrance Burst laundry perfume pearls, to be exact.

After two minutes of various residents of Boring insisting the community's not really that dull, interspersed with shots showing just the opposite, pink and blue bubbles appear.

The ad shows people rushing outside to play with the mysterious bubbles, which disappear with a pastel poof when touched.

"This is probably the biggest thing that's happened in Boring," a woman can be heard saying.

(If that's true, Boring really is aptly named.)

"Anything boring can be made exciting," the product's tagline reads as the ad ends.

A postcard from Boring, Oregon

-- Anna Marum

[email protected]
503-294-5911
@annamarum

Our editors found this article on this site using Google and regenerated it for our readers.

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