A large number of customers these days prefer to research a business before they complete a transaction. That's why it's crucial for businesses to have an excellent and smooth functioning website. There are many aspects of a website that can affect a customer’s overall experience.
One of the essential components of a website is its design. By placing call to action buttons, website sections and content in the right parts of a website, you can potentially increase the number of queries or generated leads. Conversely, if you fail to come up with a logical design, you might lose potential leads.
To ensure that you leave a solid impression on your target audience, you need to avoid making the website design mistakes below.
Think of your website as your 24/7 salesperson. It should provide your customers with the necessary information that can help them decide. At the same time, you need to ensure that you don't provide too many details all at once. Instead, provide information to your customers section by section. Create pieces of content designed for a specific stage of the buyer's journey. This way, you won't sound too pushy.
Putting too many unnecessary elements
Some brands tend to over-decorate their websites. Filling your web pages with unnecessary elements will not only annoy your customers but also affect the page loading time. Hence, whenever you add an element to your design, ask whether it's really necessary. See to it that it serves an essential purpose. Otherwise, don't bother adding it. You can use Flashbang website design services so you can determine how to present your business the best way possible.
Using a CTA that doesn’t make sense
Remember that every page of your website needs to have a logical call to action button. This will ensure that your customers take action after reading your copy or watching an embedded video. When you create a CTA button, see to it that it matches your intent and goals. Instead of using generic CTAs such ‘click here’ or ‘show more’, you can try to create ones that specifically resonate with your brand.
Poorly written copy
Good quality content is one of the most important components of a website. It provides your customers with the information they need to make an informed decision. When writing web copy, avoid using lengthy sentences or paragraphs. These will look bulky, especially when you place them on the homepage.
Break down walls of text by maximising the use of whitespace. These empty spaces allow you to highlight key information on a certain page. You can also insert high definition graphics between the paragraphs to improve the readability of the text and provide additional entertainment to your readers.
Having a well-designed website can help you increase site traffic. Your customers get to access information when they explore the site, and at the end of the day, feel more compelled to do business with you. Run through the items enumerated above once more and see to it that you avoid making such mistakes when you create your website design.