YouTube: The big ones are inspected, the kids sorted out

According to recent controversy, YouTube wants to look more closely at the contents of its stars in future. For everyone else it becomes more difficult to make money with videos.

YouTube: The big ones are inspected, the kids sorted out
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  • Page 1 — large ones are inspected, small sorted out
  • Page 2 — re are difficult times on YouTube
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    Two weeks after YouTuber Logan Paul set current low point in colourful world of derSocial media stars with video of a suicide victim, YouTube responds and continues to put higher hurdles on derVideoplattform in future. Users who first Nochaufbauen ir channel will have a harder time earning money. And those who are already earning quite a lot of money are under close scrutiny.

    "We know that a slip of a well-known KanalsAuswirkungen can have on entire community and marketers," two YouTube managers, Neal Mohan and Robert Kyncl, write in a blog post. Sieerwähnen no names, but slips like video of Logan Paul, antisemitic utterances of PewDiePie or Eineblühende scene, which uploads disturbing children's videos, have pushed YouTube in VergangenenJahr into its hirto biggest crisis.

    Like or social networks, Sichauch had to ask YouTube if it can handle mass of daily uploaded material Überhauptnoch. The colourful-wilder-loud-credo of YouTube stars, Belohntdurch advertising and a sprawling recommendation algorithm, stelltYouTube of problems.

    Who is successful is checked

    That wants to tackle platform now. It has refore announced three changes. The first concerns sogenanntenPreferred partners. This is a marketing programme for Dieerfolgreichsten channel operators. Those who belong to this exclusive club can collaborate with lucrative advertising partners. And y want to avoid fact that ir products are associated with controversial videos such as that of Logan Paul.

    For this reason, clips from preferred are checked immediately. By end of March, moderators will review all content already published on channels of premium program. Zudemsollen future videos that will be marketed via program will be accurate to your content before publication and especially Familientauglichkeitgeprüft.

    So YouTube introduces, albeit in a limited context, what critics have been asking for for a long time: EineÜberprüfung of content, even before y appear online. Given Massean videos, platform is of course not to be afforded, but dropouts dergrößten stars could thus be avoided. So YouTube takes responsibility again.

    1,000 subscribers are required in future

    For users who are far from Soerfolgreich, hurdles will also be higher. In order to be able to participate so far amPartnerprogramm, a total of 10,000 calls were needed. In future, however, channels will have to have 1,000 subscribers and will also have to be at least 4,000 hours in terms of playback time over past year – this also applies to channels that are already being marketed. ImBlogbeitrag write to those responsible, YouTube wants more on Qualitätsetzen. If you want to build a channel, you first have to invest more in building a community.

    The change relates to "einesignifikante number" of channels, it is said. But 99 percent of that hättenvergangenes year anyway earned under 100 US dollars in advertising revenue, 90Prozent even less than 2.50 dollars in a month. With NeuenAnforderungen, YouTube apparently wants to prevent individuals from opening dozens of channels with fast-produced videos and Dannvermarkten: Even if each channel only brings 100 US dollars, Dasbei 20 or 30 channels may be more likely to count.

    Date Of Update: 18 January 2018, 12:03
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