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FRANKFURT, Germany, Feb. 16, 2023 /PRNewswire/ -- Emma -- The Sleep Company, the world's largest D2C sleep brand, has opened its first European store in the Netherlands. The award-winning sleep brand's store is located in the Westfield Mall of the Netherlands, the country's largest shopping mall, and heralds a new era of expansion for the company. Having already transformed the global D2C sleep industry, Emma aims to revolutionize the retail space with her own dedicated stores.
Emma's unique shopping experience
The new store displays Emma's multi-award winning, wide and varied range of sleep products in approximately 1,000 square feet. The sensory element is central to Emma's new store: consumers can see, feel and experience all the products in a uniquely designed space. Emma's sleep specialists are on hand to offer expert advice and explain the technology behind the products. In addition, Emma's new commercial space offers an exclusive range of sales products available only in store.
"After the great results of our Emma Concept Stores in China, we decided to bring this innovative concept to Europe," said Dr. Dennis Schmoltzi, co-founder and CEO of Emma - The Sleep Company. "This is another step in establishing Emma as the world's largest sleep brand, both online and offline. We look forward to making the most of this experience and expanding into other European markets."
A highlight of the opening ceremony was the visit of Emma's first Dutch customer, who was invited to officially open the store. Holland's favorite podcast duo Geraldine Kemper and Gwen van Poorten also recorded a special episode at the store as part of the opening day festivities.
About Emma – The Sleep Company:
Emma – The Sleep Company is a founder-managed business and the world's leading brand of direct-to-consumer sleep products. Founded in 2013 by Dr. Dennis Schmoltzi and Manuel Mueller in Germany, the company is present in more than 30 countries and reached a turnover of 948 million dollars in 2022, representing a growth rate of 35% compared to the year former. Emma® products are sold through an omnichannel approach, including D2C/online, marketplaces, and over 3,500 physical stores. Emma successfully collaborates with more than 200 retailers. Emma's more than 1,000 team members work around the world, with offices in Frankfurt, Germany, Manila, Philippines, Lisbon, Portugal, Mexico City, Mexico and Shanghai, China.
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