a Little more than a month of the Edeka-market leader Jörg Meyer in its facilities in Pinneberg branch, tested the System of cash-free payment via Koala App.
the result from the test phase: "We continue!" - managing Director Christoph Schönfelder of the Koala App. And not only that: "next Saturday we will be introducing in the second our Pinneberg branch of Edeka Meyer our System testing phase." In addition, there will be this new Form of Pay in addition, Edeka Meyer stores , specifically, in all four branches, located in Hamburg. "We start in Hamburg with the cattle market hall and then rolls gradually," says Schönfelder. With Edeka Struwe, operates 15 stores in the Hamburg area, was in close conversation, it is most in the Background.
That Koala has its birth in the Hamburg area, is no coincidence. Finally, the App operators sitting in front of the gates of Hamburg, in Elmshorn. However, you want to spread the national. Far-fetched this is not entirely.
Since the reporting of the test phase, a number of large chains in a race to the App-operators the doors. the "We have already received requests from drug stores, oil companies, hardware stores, and other food." , the Koala, the managing Director. We are currently in search of a centrally-controlled food group. Because Edeka is the market leader of its own merchants, which can act autonomously, whereas, for example, Rewe-Zentral control what is imported and what is not. the it is quite possible that the Koala is trying to, in the case of Rewe or some of the discounters to get the foot in the door.
Interestingly, the ratio of the number of customers already in the test phase, the Koala-App in the facilities in Pinneberg branch used: 3 per cent ventured to the new Form of payment via mobile phone, over 500 purchases were made in December. The goal is to attract 150 customers was reached already after a few days. Especially in the evening and at the weekend there was an increasing number of customers, who used the Koala.
What are the Koala's? CHIP / Max Wiesmüller So the Koala-App" K to o ithout A includes service costs and l anges A nstehen works" - this is what Koala stands for. As with the Koala, an App goes to the Start, in the near future, long queues will be consigned to history. Instead, as usual, the purchases on the conveyer belt and pay for there to scan customers Barcodes of the desired products and pay for them conveniently in the App. Without the cash. And without the snake.
How Koala can really earn money? The App-operators receive a Commission on each shopping cart. The cost of this Service (and its Installation) is only worthwhile if Koala Germany is widely expanded.
So the cash lots to Payworks works by customers to download the Koala App on your Smartphone and log in there with your name and means of payment (SEPA or credit card) to sign in. An E-Mail address or other personal data is not needed, what is offers data protection surely.
In the business itself you have to login in the WLAN and starts via in-App purchasing. No bar code, such as in the case of fruit, is the desired product, it is sufficient to scan the label of the merchandise display. In our Test, the App has detected within a fraction of a second, all Were correct. Practical Feature: the shopping cart in the App, customers are always aware of how much you spend. This means No nasty Surprises at the checkout.
as soon As the shopping is completed via the App is paid, customers will receive a Barcode you just need to scan in the "Fast Lane". The barrier will open and you can leave the business.
The cash-free payment is based on a relationship of trust. Finally, the customer may scan, for example, only eight out of ten products. the But here there is a Trick, the Koala uses to fraudsters busted to: randomly and the customer at the Checkout to a branch employee contact. This checks whether all products are covered and only then the customer can pay the final. If a customer fails more often goods, he will also have to go more often by this sample. He not learns from it, reserves the right to Koala to block this user for the App.
And what is with the anti-theft device? Koala works currently with stores, the supermarket goods is not backed up explicitly. However, it is conceivable, should be added, for example, DIY stores or clothing stores to install a fuse in the goods, the will be deactivated automatically, if customer has paid for the goods over the phone. "Here we see a concept of a Swiss company in mid-February at the EuroShop trade fair.", so Christoph Schönfelder of the Koala.
Koala, in practice: 27 products in just a 10-Minute CHIP / Max purchased Wiesmüller In this Edeka there is no need for cash - but an App.In our test, worked the cash lots to Pay smoothly. the Our Tester ended his entire weekend shopping of almost 30 products within only ten minutes - and at a busy time on a Friday evening at 19:40!
It would be highly gratifying if this System could be established nationwide in Germany, because is likely to just peak times, you will be much faster with his shopping done, provided the "Fast Lane" is also really fix. You can find more information on the Homepage of Koala.
This article also appeared on CHIP.de