- Hisense kicks off its "Perfect Match Tour" campaign at the 2022 FIFA World Cup™ with football legend Kaká
QINGDAO, China, Nov. 14, 2022 /PRNewswire/ -- As the countdown begins for the FIFA World Cup Qatar 2022™, Hisense will partner with Brazilian football legend Kaká to launch the "Perfect Match Tour" campaign. in Qatar, with a vision to engage and excite football fans around the world and build Hisense's brand image through the lens of football and sportsmanship.
From November to December, the Hisense "Perfect Match Tour" will take place at some iconic locations in Dubai and Doha. At each stop, Kaká will carry out interesting soccer challenges and interact with local fans, to continue building enthusiasm among the participants.
Channel the energy of international football lovers
Hisense "Perfect Match Tour" will be a comprehensive campaign featuring exciting events both on-site and on social media. Fans who join the on-site activities in Qatar will have the opportunity to meet Kaká in person and play side by side with the Brazilian football legend to create memorable experiences. "Perfect Match Tour" also has all kinds of audiovisual and virtual reality spaces, allowing consumers to have a first-hand experience with the brand's latest solutions.
Additionally, fans can join the campaign online, participating in activities initiated by Hisense's official social media accounts to win exclusive prizes and share the excitement with football fans around the world.
An authentic view of Hisense's latest solutions
The campaign will also showcase Hisense's custom TV line-ups for the 2022 FIFA World Cup™, which are expected to be a highlight throughout the campaign.
One of Hisense's flagship products that will have a strong presence in the campaign is the ULED TV U7. As the standard bearer for viewing the best sporting events, among its most prominent features is the built-in, professionally calibrated Sports Mode that automatically optimizes picture performance. The refined image reduces the risks of stuttering and shaking, presenting users with vivid colors and ultra-smooth movements. When Sports Mode is activated, every exciting moment of the match is shown in an immersive way, from the fantastic passes and incredible skills of the players to the chants and cheers of the fans of each country.
Over the past decade, Hisense has consolidated its pioneering position in the ULED industry. From January to October 2022, Hisense's ULED TV series grew 40% year over year in sales volume in Canada, Mexico, South Africa, India and many other key markets.
Another revolutionary display technology from Hisense featured in the campaign is its Laser TV series. Enhanced by Tri-Chroma laser technology, sophisticated DLP display system, 100 or 120-inch ultra-large screen and powerful sound system, Laser TV series can deliver greater immersion, amazingly realistic color and divine sound. .
Creating an unrivaled viewing experience with cutting-edge technology has always been one of Hisense's original visions. The "Perfect Match Tour" will enable football fans and consumers to have a more exciting FIFA World Cup™ experience accompanied by Hisense technology.
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