Uber mounts to bike. As announced last fall, the operator of the VTC will launch in the capital, its service of electric bicycles shared. As of Thursday morning, 500 gear red will be available in Paris. Bicycles at the brand's Jump acquired a year ago by Uber for $ 200 million (€162 million). More surprising, the start-up will also deploy as of Thursday 500 scooters electric Jump to Paris.

A double bet is not won in advance: all operators of bicycles in free float (Ofo, Gobee, Obike, etc.) are broken teeth in Paris and in other european cities. It is true that, unlike Uber they were that bicycles mechanical for which the market is more narrow.

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The battle will be equally tough for the scooters. In Paris, Uber will face nine competitors (Bird, Flash, VOI, etc.). One of its competitors, the tougher will be Lime, a company in which Uber has an interest. The evidence that in the far-west mobility shared, the housework is not done. In any case, the giant of the VTC cannot be differentiated not by the price: as with other operators, get a scooter will cost one euro and per minute of use will be charged fifteen cents. The same rates will be applied for electric bicycles.

"But Uber will be the only one to offer on the same app with the possibility to take a mountain bike, an electric bike or scooter", argues Nick Foley, the patron saint of Jump. This evolution is consistent with the philosophy of the CEO of Uber, Dara Khosrowshahi, who wants to be the Amazon of transport, and given the choice between a multitude of solutions to move.

The arrival in Paris is part of an offensive in Europe. Present in sixteen cities in the us, Jump was launched in march its electric bikes in Lisbon, and the beginning of the week its scooters in Madrid.

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