Rules out the opening of a similar 'flagship' and will bet on the 'online' and the stores in La Finca and La Moraleja

MADRID, 10 Nov. (EUROPA PRESS) -

Lavinia has announced the closure of its emblematic store located on the 'golden mile' of Madrid, on Ortega y Gasset street, on January 31, 2024, after the impossibility of reaching an agreement to renew the lease contract. business of the premises, as reported in a statement.

Specifically, the store dedicated to the world of wine, which has more than 4,500 references, and distillates has specified that "with great regret" this closure will also imply the beginning of an employment regulation file (ERE) process that will affect to the nearly 20 workers in this space.

After the closure of the iconic store in Ortega y Gasset, the company has announced that it "does not contemplate" the opening of a new 'flagship' with similar characteristics, since its cost and new consumer trends make a more favorable model with greater weight of 'online' activity combined with smaller stores in strategic areas such as those in La Moraleja or La Finca, one of the "most ambitious and exciting" projects for the group.

Lavinia has specified that the closure of Ortega y Gasset does not affect the rest of the group's activity, so its online store on the website, distribution and all B2B activity, which continues to grow, will continue to be active, as well as the two stores in the Community of Madrid (Moraleja Green and La Finca).

The group has stressed that it will continue its development in the digital and retail fields in high-end areas, reinforcing its commitment to agile distribution at the service of the customer.