The EU-Commission imposed fines are competitive, legally correct approaches. You are not enough, however.

setting up a Google stand at a technology trade fair in Las Vegas photo: John Locher/AP/dpa

It adds up: 2.42 billion Euro here, EUR 1.49 billion and in between times 4.3 billion. The penalties imposed by the EU Commission in recent years against Google. Also when it came time to the Android operating system, changes to the price comparison service, Google Shopping and online advertising – the accusation is always the same: to take Advantage of a dominant market position.

this week, however, the EU court will hear the lawsuit of Google against the latest of these fines – in the case of Google Shopping, you have to make it clear: It is the sum of these cases that makes a difference. Because of all the regulatory measures, in Spite of, is to the services of the Alphabet parent company, barely a Pass. For this, Google is far too big and become powerful.

Clearly, a lot can be replaced, and who pulls itself together in time to use a different search engine, which already does a lot for your own privacy. But one hundred percent Google free Smartphone without Android, browsing to Google's network of advertising, and what we can do, if the employer relies on the Google Docs? – a good level of Information and IT skills needs. That it could ever get this far, shows that What is attempted here in terms of competition law, is not good enough.

The duration of the procedure from the beginning of the investigation on the imposition of the penalty up to a final instance judgment contributes to the fact that the market is changing quickly. In addition, some authorities, for example in the area of data protection, to carefully. As the members of the management Board of companies such as Google, Amazon or Starbucks one morning would Wake up and say: Oh, from now on, we pay taxes once neat, protect user data and the logistics of treating employees:the inside better.

46,08 billion dollars – that is what has shown the Alphabet alone, in the fourth quarter of 2019 on sales. There is still what might be going on.