An indefinite beauty with a rebellious spirit that fuses science and nature
Developed in collaboration with the world-renowned studio Pentagram
PHILADELPHIA, Oct. 25, 2022 /PRNewswire/ -- "We don't swim with the current. We create it," said Lisa Gandolfi, PhD, VP of Marketing.
This is the confidence and rebellious spirit behind Inolex's new corporate identity, launched this week.
The new brand has been developed over a year of collaboration with the world-renowned Pentagram design studio. Michael Gericke and his team led the effort.
The result is a bold approach that inspires positive rebellion in the beauty and personal care industry.
Inolex's new identity brings an avant-garde and contemporary attitude to this fiercely independent company with a pedigree of over a century. With its distinctive teal wordmark and compact logo of a singular X, the Inolex logo has been carefully crafted as a recognizable graphic element that expresses the company's fluidity between science and nature through its logo design. thoughtful and sustainable ingredients.
Why would an ingredient company that is "behind the label" set out to bring its brand to such a prominent position?
"Inolex has been pushing boundaries for years, introducing sustainable technologies that have challenged and redefined the cornerstones of ingredients in the realm of health, beauty and wellness," said Gandolfi.
"The essence of our identity, this kind of rebellious spirit, has been present in our products and our approach for decades. Thanks to our work with the team at Pentagram, we were able to distill who we are and what we offer the industry into a elegant and artistic visual design and images that transcend everything we do."
The company has made it a point not to define beauty with images of people. Instead, Pentagram has developed a visual language that uses expressive, translucent natural imagery and abstract textures. Own images portray the duality of nature and science with dynamic compositions that evoke curiosity and create a sense of freshness with a calm respite.
Even the new Inolex wordmark, with its bespoke letterforms and distinctive X, connotes the company's tempered irreverence and agile character.
Michael Gericke of Pentagram, one of the company's best known and respected partners, led the team charged with developing Inolex's new brand identity. "Inolex management truly cares about people and our environment. They challenged us and encouraged us to be bold, even rebellious," said Gericke. "We express your passion for innovation as a positive and disruptive force in an industry on the threshold of extraordinary change."
And while the focus on sustainability is truly top of mind throughout the beauty care industry, the centrality of sustainability is unmistakable at Inolex. According to David Plimpton, CEO, the company is challenged to think differently to invent the future of ingredient platforms, and its people and products exist to serve the greater good.
"Sustainable ingredient design, leading with science and honoring nature, is our core competency as a company. We value fostering intellectual curiosity, incorporating thoughtful and responsible design into our ingredients, and entering into long-lasting partnerships with our customers so we can create better consumer products together," Plimpton said.
"Can you be disruptive while still caring about others? Absolutely."
Inolex believes that sentiment, that of balancing expertise in science with care for people and place, will serve to inspire the direction of the beauty care industry for decades to come.
The new Inolex brand is a clear indication of the company's future and where its imaginative approaches are heading.
About Inolex
Inolex is a fiercely independent company that designs sustainable ingredients for health, beauty and wellness.
We do not swim with the current; we created it We imagine and carry out solutions to advance the needs of our clients. We challenge ourselves and the industry to think differently.
Honoring nature, we design emerging technologies that ensure safe and optimal performance for leading brands in more than 85 countries.
Our designers are guided by the Principles of Green Chemistry, to invent the future of sustainable ingredient platforms. By balancing conscious science with nature and art, our imaginative approaches become the building blocks of exceptional products that care for people and our planet.
We are Inolex. Thinkers, designers, creators and rebels.
About Pentagram
Pentagram is one of the world's best known and most respected international design consultancies, and was recently named the most influential design firm of the last fifty years.
The company has successful offices in New York, London, Austin and Berlin. Pentagram's work spans a broad spectrum of dimensions and mediums in an environment that promotes collaboration and creativity.
Pentagram's practice is vast, spanning graphics and identity, strategy and positioning, product and packaging, exhibits, digital experiences, advertising and communications, data visualization and typography, sound and motion.
The structure is unique. It is the only major design studio where the company owners are the originators of the work and serve as the primary contact for each client. This approach reflects Pentagram's belief that great design cannot be produced without passion, intelligence and - above all - personal commitment, and is demonstrated by a portfolio spanning five decades, many industries and clients of all sizes.
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