La Casa del Tridente unveils a bespoke edition of its latest SUV – Grecale - designed alongside global icon Barbie
MILAN, Oct. 26, 2022 /PRNewswire/ -- Italian luxury icon Maserati is delighted to unveil a bold collaboration with Barbie® by Mattel, Inc. (NASDAQ: MAT), fueled by a mutual desire to push boundaries and showcase the unique style of both brands. Both immediately recognizable for their extraordinary personality and signature style, Maserati and Barbie have unleashed their creativity in a masterpiece of timeless design and bold character, inspired by the Barbiecore phenomenon.
The fruit of this unconventional collaboration is expressed through an ultra-limited edition of the Maserati Grecale, the new SUV from the Italian house, designed to turn everyday driving experiences into something exceptional, and selected by Barbie to suit her multifaceted lifestyle, ranging from a business meeting to a glamorous event.
The Maserati Grecale Barbie, as an ultra-limited Fuoriserie edition, will only be available in two personalized units worldwide: one of which was revealed last night as one of Neiman Marcus' 2022 Fantasy Gifts at the retailer's holiday launch evening. luxury in Los Angeles. For this US-exclusive custom edition, a portion of the sale price will go to the Barbie Dream Gap Project*, the Barbie brand's global initiative that partners with charities to help provide equal opportunity and remove barriers for girls. Additional details on the second custom unit will be announced in 2023.
Barbie's Maserati Grecale is a work of art designed under Trident's Fuoriserie customization program, which allows car lovers to express their passion and creativity in creating their ultimate Italian luxury car, to their unique style and taste. .
This audacious Fuoriserie Maserati Grecale is a Trofeo version that beats pure adrenaline thanks to its powerful 530 hp V6 Nettuno engine. In true Barbie fashion, an expression of her iconic pink hue covers almost every inch of the dream car with fine lines of acid yellow, inspired by the Trident's racing heritage.
Embellished with the Barbie logo, the SUV's exteriors are sealed with an iridescent topcoat that reveals an incredible rainbow effect on a beautiful sunny day. Its sleek black interior features leather seats, dashboards, carpets and doors, accented with pink stitching, as well as exclusive "B" badged headrests.
* Until March 31, 2023, with the purchase of the Barbie x Maserati Grecale Trofeo SUV, Mattel will donate ten percent of the sale price to the Barbie Dream Gap Project page on GoFundMe.org. No part of the sale is tax deductible. The Fantasy Gift is available for purchase to residents of the lower 48 United States. Visit NeimanMarcus.com/FantasyGifts for more information.
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