- Spiro™, the Brand Experience Agency under the GES Collective, announces the launch of the Thought Leadership Series
Roundtables target event marketers and planners and focus on changing the events industry
LAS VEGAS, Oct. 20, 2022 /PRNewswire/ -- Spiro™, the global brand experience agency for the NEW NOW™, is proud to announce the launch of n Spiro™, a thought leadership program dedicated to helping marketing, branding and events professionals to adapt to the continuous changes in the industry and take advantage of them for the benefit of their clients and consumers.
Although the current climate of events and experiences is nothing like it was a few years ago, Spiro is not only embracing and adapting to these industry changes, but also helping other professionals and businesses do the same.
The show aims to connect the dots between current industry trends and macro trends on the horizon, pointing to evolving industry examples of transformative brands struggling to survive and thrive in a rapidly changing landscape. It will also focus on what businesses and professionals can do to amplify value propositions for their clients and better adapt to the post-pandemic NEW NOW and the fast-paced, multi-directional new state of the events industry.
Focusing on what it calls "The Big 5: Innovation, Perspective, Ideas, Intelligence and Inspiration", n Spiro offers future-oriented starting points through omnichannel content including white papers, featured articles, interviews, videos and other resources. to reflect on a wide range of topics relevant to the sector. Content themes address crucial human needs, evolving consumer behaviors and the huge waves of change that are disrupting the events industry and how brands can harness them to embrace the power of community for success. durable.
"At a time when many continue with old offerings and ways of working, Spiro embraces a future that is constantly changing," said Spiro Global President Jeff Stelmach. "New behaviors or preferences that may seem marginal or insignificant can create changes that permanently alter the status quo. It is up to our team of futurists, innovators, thinkers and creators to provide the framework for useful and inspiring events and experiences, and to innovate solutions and opportunities for our customers and the industry in general to do the same".
n Spiro will also present its program topics through keynotes, boardroom presentations, and other virtual and on-stage events for select audiences. Users can sign up to download the first track, "Seven Change Waves Impacting the Events Industry," via the Spiro website.
"Thought leadership encourages experimentation and innovation," said Spiro's director of thought leadership and innovation, Beki Winchel. "Challenging the status quo and approaching business and consumer challenges with a different perspective opens up a world of opportunity for those willing to take risks. As disruption continues to shake and reshape entire industries, there has never been a better time to leapfrog and gain competitive advantage through pan-industry intelligence."
To learn more about Spiro and the agency's ongoing efforts to set new industry standards and create more educational opportunities, visit ThisIsSpiro.com.
Contact for media: Ashley SerafinASerafin@thisisspiro.com(508) 408-2104
Photo - linkLogo - link
View original content: enlace
