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-Transforming the sportswear landscape with haute couture, Chanel couture director Christelle Kocher joins Jelenew to launch first curated collection

Explore the world on the wings of speed and courage

WILMINGTON, Del., April 1, 2024 /PRNewswire/ -- With a common gene of high fashion and a shared pursuit and understanding of sport, women's sports brand Jelenew has enlisted Christelle Kocher to introduce a new season of products. In addition to being the owner of her namesake brand, Christelle Kocher is also the current artistic director of CHANEL's atelier, MAISON LEMARIÉ.

Jelenew's design team, with extensive experience in high fashion techniques, has developed solutions to garment fit problems using Jelenew's patented CurveTec™ technology. This technique not only reduces friction during movement but also provides sufficient muscle protection and power generation. Additionally, Jelenew uses curvilinear zoning techniques to combine technical fabrics suitable for different functional areas, creating a smart air conditioning system that addresses temperature and humidity issues. Jelenew prevents friction and discomfort in sensitive areas by using premium seamless fitting processes, friction-free flatlock seams, and scientific seam placement. Kocher's contribution brings to Jelenew the latest design concepts and knowledge from the field of haute couture, integrating his talents in the field of fashion and sports.

Kocher joins forces with Jelenew and brings the latest design concepts and the latest technology in the field of haute couture. He also integrates his passion and interpretation of sportswear into Jelenew. This collection is inspired by aviator Beryl Markham's autobiography, West with the Night. Like riding a bike, flying is an experience that combines the grandeur of nature with the thrill of speed. The bicycle inspired the Wright brothers to invent the airplane and now, riding a bicycle gives us the courage to experience the world through speed and solitude. Jelenew believes that this courage to explore is the fulcrum for people to find balance with their external environment and relationships.

Following author Beryl Markham's narration, we experience gravity-defying speed, passing through time and space. Her solo journey through the African wilderness transcended the expectations of the time about what she should do and be as a woman. Through her experience, we talk to all the women brave enough to explore themselves and life's potential.

Kocher's collaborative collection with Jelenew explores products inspired by elements of aviation and sportswear, drawing deep browns, greens and oranges from the African landscape and incorporating classic contrasts of black, white and gray to create a collision of materials and silhouettes. It not only integrates the narrative of the book, but also creates a completely new perspective for Jelenew, bringing structural technology and exacting craftsmanship to the field of sportswear.

Jelenew invites talented creative directors from leading luxury brands to collaborate in an effort to draw attention to the sport of cycling with unique design ideas. Kocher's mastery in couture design harmoniously combines various techniques and design elements. The elegant white feather helmets he built for Kanye West left a mark on pop culture, his Klimt-style AC Milan t-shirts bring a unique touch to women's luxury brands... Jelenew believes his talent and knowledge are crucial to an innovative collection inspired by bicycle racing. Like Thelma and Louise in the movie Thelma

About Jelenew

Jelenew is a women's sportswear brand that redefines functionality and aesthetics. Co-founded by Marion Clignet, a former world champion with 30 years of competitive racing experience, and driven by the deep couture experience of luxury brand designer Christelle Kocher. Jelenew offers sportswear that combines comfort with protection, along with an expanded lifestyle collection inspired by speed sports, tailored to the diverse demands of active women. Leveraging Jelenew's patented CurveTec™ technology, Marion Clignet founded the "Sprinters Jersey Lab", driving industry innovation through a commitment to sports and hands-on experience.

To address the prevailing issue of cycling clothing being fundamentally designed with the male anatomy in mind, which does not accommodate the unique contours of the female form, Jelenew taps into the essence of French haute couture. Sophisticated three-dimensional draping techniques ensure a perfect fit and adequate support for essential muscle groups, especially during dynamic pedaling action. This meticulous approach not only enhances the cycling experience by improving support for the core, back, shoulders, hips and thighs, but also maximizes mobility and eliminates discomfort, perfectly adapting to a variety of sporting activities. Jelenew goes beyond mere functionality and pays special attention to women's aesthetic and detailed preferences. By tailoring products to the nuanced curves and specific physiological and lifestyle needs of women, Jelenew offers a collection that is not only comfortable and protective but also stylishly diverse, satisfying the contemporary woman's desire for activewear. that really fits and flatters.

Jelenew also collaborates with non-profit organizations, such as Amfar, the World Women's Organization in Salt Lake City, Dream Big! in Boston, and the "La Marion Clignet" charity bike ride in France. Jelenew is dedicated to inspiring women around the world, regardless of their nationality, skin color or age, to reap the physical and mental benefits of sports and an active lifestyle. Jelenew supports each woman's personal journey while advocating for broader social equality.

About CHRISTELLE KOCHER AND HER POSITION AT CHANEL

Christelle Kocher's rise in the high-end fashion arena is marked by her exceptional artistic talent and a deep understanding of the dynamics of the luxury industry. She honed her skills at some of the most prestigious fashion houses, including Bottega Veneta and Dries Van Noten, where she immersed herself in design innovation and craftsmanship. In 2010, she joined Chanel as artistic director of Maison Lemarie, one of the world's most iconic luxury brands, further enhancing her experience and influence in the fashion industry.

At Chanel, Christelle Kocher weaves an innovative narrative through her position, sculpting the future of haute couture with a mix of reverence for tradition and a pulse for contemporary culture.

Its influence extends beyond aesthetic appeal to strategic operations that strengthen Chanel's esteemed position in the realm of haute couture.

Photo - https://mma.prnewswire.com/media/2354803...

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