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The new tagline reflects the driving force behind the company's vision of transforming lives and the unifying quality shared among its global workforce and customers across industries.
DES MOINES, Iowa, Jan. 15, 2024 /PRNewswire/ -- Kemin Industries, a global ingredients manufacturer striving to sustainably transform the quality of everyday life for 80 percent of the world with its products and services , today introduced its new global slogan: Compelled by Curiosity™.
The slogan will be used around the world to help demonstrate Kemin's innate curiosity as a company and how it forces the organization to innovate, collaborate and explore endless possibilities. Built on a strong scientific foundation, Kemin uses creativity, in association with data, to create innovative solutions that address the needs of tomorrow. A shared spirit of curiosity unites the company's global workforce and is evident in Kemin's efforts to improve the lives of people, pets, animals, plants and the planet.
"Compelled by Curiosity perfectly captures the spirit of Kemin: we are a diverse workforce, spanning functions, industries and regions, driven by a unifying curiosity, pushing us to achieve our vision of transforming lives around the world," explained Dr. Chris Nelson, President and CEO of Kemin. "Kemin ingredients are found in many everyday products, from the food we eat to the fuel that powers our vehicles. We can apply our science and exemplary solutions that improve life for all of us. I am delighted that we now have a slogan that shares this message so succinctly with our employees, customers and communities.
Created to elevate the identity of the Kemin brand and unify the company across multiple industries, the new slogan represents Kemin's history and future aspirations. Since the company began in 1961, curiosity has been at the heart of Kemin and its founders, R.W. and Mary Nelson. Their passion for serving others led them to create feed flavors, crop preservatives and antioxidants for the agricultural industry, and they created one of the first Kemin products by mixing ingredients in a washing machine in R.W.'s father's sheep barn.
Now, more than six decades later, curiosity continues to drive Kemin to serve customers across industries and in more than 120 countries. With more than $1 billion in annual sales, the family-owned and operated multinational company applies its molecular science expertise and core technologies to deliver products with functional benefits that improve the health and safety of people, pets, and pets. and production animals, plants and the planet.
"Our curiosity is what compels and drives us to discover answers to the world's questions through the use of science and the spirit of innovation. We look outside the laboratory to see the world, to look beyond what is, to see what it could be," Nelson explained. "Simply put, Compelled by Curiosity."
Click here to learn more about Kemin's new global slogan.
About Kemin Industries
Kemin Industries (www.kemin.com) is a global ingredients manufacturer that strives to sustainably transform the everyday quality of life for 80 percent of the world with its products and services. The company supplies more than 500 specialty ingredients to the human and animal health and nutrition, pet food, aquaculture, nutraceuticals, food technologies, crop technologies, textiles, biofuels and animal vaccines industries.
For more than half a century, Kemin has been dedicated to using applied science to address industry challenges and deliver product solutions to customers in more than 120 countries. Kemin provides ingredients to feed a growing population with its commitment to the quality, safety and efficacy of food, feed and health-related products.
Founded in 1961, Kemin is a privately held, family-owned and operated company with more than 3,000 employees worldwide and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, Egypt, India, Italy, San Marino and Singapore, South Africa and the United States.
Media Contact: Lauren M.G. Burt, Director of Worldwide Communications, 1 (515) 249-4219, lauren.burt@kemin.com
© Kemin Industries, Inc. and its group of companies 2024. All rights reserved. ® ™ Trademarks of Kemin Industries, Inc., United States. Certain statements, product labels and claims may differ by geography or as required by government requirements.
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