SEOUL, South Korea, July 11, 2023 /PRNewswire/ -- Korea Ginseng Corporation (KGC) announced on the third day the change of its brand name from Cheong Kwang Jang, with a tradition of 124 years, to Jung Kwan Jang. This transformation involves a revamp of the brand identity, logo and product packaging, to reposition itself as a global brand of health supplement solutions. KGC's Jung Kwan Jang continues its 124-year history of popularity in 40 countries, holding its No. 1 position in the global ginseng retail market for 10 consecutive years.
Korean ginseng, the beginning of the Korean wave, has been prized for around 400 years for its medicinal properties not only in Asia, but also in Europe. It is known for its ability to boost immunity and aid in energy recovery. Grown in the best soil for its growth, Korean ginseng is widely considered to be of the highest quality.
In the first issue of Philosophical Transactions published by the Royal Society, the scientist Thévenot called ginseng a remarkable restorative and energy enhancer. In 1681, the Catalog of the Royal Family Collection stated: "Ginseng does not grow everywhere. It grows only in Korea. It is used to treat chronic and serious diseases. It is very expensive and worth the equivalent of silver." .
In 1736, a doctoral paper titled "Can ginseng serve as an energy booster for patients?" was accepted in France. Despite its remarkable efficacy, ginseng did not achieve great popularity because it is not easy to obtain, as the Histoire de Académie royale des sciences of 1718 states, "Ginseng is a very rare and expensive medicinal herb, so it should not be it is possible to get more than a mere taste of it."
In 1674, Japan, aware of the value of ginseng, opened a Korean ginseng shop, where people lined up overnight in anticipation. Back then, a "waiting service" emerged, in which people were paid to queue on behalf of customers, similar to practices seen at recent K-pop concerts.
The value of Korean ginseng has remained constant for the past 400 years. In particular, red ginseng, made by steaming and drying ginseng, is Korea's flagship health supplement. Jung Kwan Jang products were given as gifts to Queen Elizabeth II and Pope John Paul II during their visit to Korea, and as diplomatic gifts during summit conferences.
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