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SocialFlow by Piano expands to Europe and adds 'Link in Bio' feature
AMSTERDAM, Dec. 13, 2022 /PRNewswire/ -- Piano, a leading digital experience platform, announced today that it is augmenting its European support team for SocialFlow by Piano to better serve customers around the world, while which adds enhanced functionality to the platform. Piano acquired SocialFlow, a social distribution and marketing platform for media companies, earlier this year.
"We're really excited to bring SocialFlow by Piano to our global markets and continue to add features to the product," said Michael Silberman, Piano's Executive Vice President of Strategy and Social. "We're focused on delivering value and efficiencies across multiple distribution channels and the latest addition of the Instagram link in bio means publishers won't need to use separate tools to publish posts and drive traffic from Instagram."
Piano's acquisition of SocialFlow promised to enable social media teams to optimize engagement and attention across multiple accounts and gain a deeper level of insight into how content drives revenue. The first of these enhancements to be released is SocialFlow's new 'Link in Bio' feature for Instagram. It is well known that Instagram does not allow links from organic posts; however, this new feature provides a dedicated page for each SocialFlow-powered client Instagram handle. By allowing unique links for Instagram mirror posts from the profile feed, publishers can drive audiences to their desired content on the site, while also tracking engagement metrics.
'Link in Bio' is part of a suite of new Instagram features recently added to SocialFlow, including photo carousels, video post thumbnail selection, and post tagging improvements.
Piano helps organizations understand and influence customer behavior by combining data and a sophisticated rules engine to drive real-time targeting, personalized commerce, and dynamic reporting. Piano continues to grow rapidly and has expanded its global presence and platform capabilities with the acquisitions of AT Internet and CeleraOne in 2021 and SocialFlow in 2022.
About Piano
Piano's digital experience platform enables organizations to understand and influence customer behavior. By unifying customer data, analyzing behavioral metrics, and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, strengthen customer engagement, and drive personalization at scale from a single platform. Headquartered in Amsterdam with offices in the Americas, Europe and Asia Pacific, Piano serves a global client base including Air France, BBC, CBS, IBM, Kirin Holdings, Jaguar Land Rover, Nielsen, The Wall Street Journal and more. Piano has been recognized as one of the world's fastest growing and most innovative technology companies by the World Economic Forum, Inc., Deloitte, The Software Report and more. For more information, visit piano.io.
Piano Media ContactAshley Deibert 1 917 678 1982ashley.deibert@piano.io
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