RELEASE: Syntun 2023 Launch "618" Sales Report

-Syntun 2023 launch "618" sales report: GMV during "618" promotion increased, eventually reaching 798.

BUSINESS
19 June 2023 Monday 04:34
NewsEditor

RELEASE: Syntun 2023 Launch "618" Sales Report

-Syntun 2023 launch "618" sales report: GMV during "618" promotion increased, eventually reaching 798.7 billion yuan, and live streaming platforms became a traffic driver

BEIJING, June 19, 2023 /PRNewswire/ -- The "618" shopping festival has come to an end in the middle of summer. This year's 618 shopping festival coincided with the 20th anniversary of JD.com, Father's Day and the Dragon Boat Festival, generating more activity on the platform than in previous years. Traditional ecommerce platforms have launched tens of billions of grants, various fee waivers, and traffic support policies to help merchants improve their performance, but consumers don't seem as enthusiastic as they used to be.

Live streaming platforms have become one of the few highlights of this year's promotion, but despite the rapid development of live streaming e-commerce, the overall scale and service level still cannot compete with traditional e-commerce.

For many years, Syntun is monitoring and publishing "618" sales data as a third-party platform, in order to provide a more unbiased and objective perspective to the public.

According to Syntun, during China's "618" shopping festival in 2023 (from 20:00 on May 31 to 23:59 on June 18), the GMV of major e-commerce platforms (only includes traditional e-commerce and live streaming e-commerce platforms) was RMB 798.7 billion. The GMV of traditional e-commerce platforms (including Dian Tao) was 614.3 billion, with the Tmall platform in first place. Live streaming e-commerce platforms performed brilliantly, with GMV of 184.4 billion. The GMV of the new retail platform and community group purchasing platforms was RMB 24.3 billion and RMB 16.7 billion, respectively. In terms of sales categories, skin care and sports & outdoor become popular categories with GMV of RMB 30 billion and RMB 25.8 billion respectively.

For more information on "618", click the link: https://mma.prnewswire.com/media/2104998...

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