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ESSCA School of Management presents its summer courses on the video game industry that will take place in June and July
Madrid, April 18, 2024.- The video game market continues to grow constantly worldwide and is expected to continue to be one of the main growth areas of the digital economy in the coming years. According to data from Statista, the video game market will generate a business volume of 282.3 billion dollars in 2024. With an average annual growth of 8.76% in the next three years, this sector will move 363.2 billion dollars in 2027, according to Statist. Also for this year, the number of video game users is expected to reach 1,472 million users. Being a successful sector, but at the same time with many new challenges to face, ESSCA School of Management wants to delve into the keys that have led video game companies to generate millions of dollars with its summer program in collaboration with EVAD on management. of the video game industry. Stéphane Ruiz, director of the ESSCA campus in Malaga, points out that "with this summer program on Management of the video game industry we seek to unravel the keys to the success of this market, the strategies and business models adopted by the most relevant companies as well as addressing the challenges facing this sector." "The rise in popularity of mobile devices has changed the gaming landscape, with a large number of gamers preferring free or low-cost mobile games instead of console or PC titles. This presents challenges for video game companies in terms of monetization and adaptation to market preferences," explains Ruiz. He adds that "AAA games increasingly require larger budgets and longer development cycles. long, which increases the financial risk for development companies. This model may not be sustainable in the long term and may exclude smaller developers from the industry."This ESSCA summer program, which will take place in Malaga for a first group in June (June 9 to June 29) and for a second in July (from July 7 to July 27), covers a very complete agenda that includes a broad description of the video game sector and its typologies, the business models and business collaborations of this industry, the management and direction of video game projects, sales/marketing strategies, social media and influencer management as well as event management, data analysis and financing and monetization. This course includes 72 hours of class plus 18 hours of personal work. This summer program, taught in English at the Video Game Factory, is open to all Spanish and international undergraduate and graduate students who have completed at least 1 year of university studies at their home center. It also includes for its two editions in June and July visits to the OXO Video Game Museum, the OWO game company, the Home of Giants center or the Google Safety Engineering Center as well as extracurricular activities such as social events, cultural visits and hiking to the Caminito del Rey. About ESSCA School of Management With a history of more than 114 years, ESSCA is a recognized and strong French and European institution. Pioneer since its foundation in educational innovation and social and economic inclusion, it is part of a process of permanent evolution that integrates the demands and challenges of the contemporary world with the desire to train responsible leaders and support organizations in their transformations.Establishment of higher education of general interest (EESPIG) supported by a non-profit association and member of the Conférence des Grandes Écoles, ESSCA School of Management offers an official Bac 5 Master's degree, as well as a Bachelor program in International Management, a Master Specialized and Masters of Science. The School also offers a range of training courses designed specifically for executives, managers and operational teams, including degree courses (for example an Executive Master in Global Management) and business-to-business courses. Finally, ESSCA is developing online courses, such as an MBA in Business
Contact Contact name: Rafael Alcaraz Contact description: Intro Iberica/Account Director Contact telephone: 692584966
