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Globally, more than 1.8 million people have actively chosen to receive the resources Veganuary offers through one or more of its channels, including daily newsletters, a weekly podcast, and social media channels in Spanish, English, German and Portuguese, among others*

Spain, February 5, 2024.- After a decade, this has been the first year in which the NGO has carried out its campaign in Spain. 1.8 million people have actively participated and unprecedented situations have occurred, such as the presence of the Veganuary flag on the International Space Station, a milestone of great symbolism for a campaign that promotes the most environmentally friendly way of eating. planet.The organization has commissioned surveys from YouGov to establish the estimated percentage of people who participated in Veganuary and tried veganism in January 2024. Using these results and current population estimates for each country, it is estimated that approximately 25 million people around the world chose to try a vegan diet this January.** According to YouGov analysis, 3% of the Spanish population over 18 years old (estimated by Veganuary at 39 million) participated in one way or another in Veganuary and a 11% reduced their consumption of animal products in January. The presence of the campaign on social networks continues to grow and the hashtag

Contact Contact name: Lucía Arana Contact description: Prensa Veganuary España Contact phone: 678936502