(Information sent by the signatory company)
Córdoba, May 7, 2024.- The Malaga men's fashion brand Boston lands in the center of Córdoba with the opening of a store on the city's emblematic Cruz Conde street, adding a total of eleven stores in Andalusia.
This new store marks the firm's second opening in the city of Córdoba, where the brand also operates a corner in El Corte Inglés. In this way, Boston has a total of eleven points of sale in Andalusia, a very important market for the Spanish firm, which has stores in Cádiz, Almería, Granada, Jaén, three points of sale in Malaga, and two in Seville, with the recent opening last year of the store on Sierpes Street in the city of Seville.
“This inauguration is part of our expansion strategy set for 2024. Throughout this year we plan to open a total of 10 new points of sale within the geographical areas where we are already present, so that we undertake a growth of the firm in an orderly manner and by region, and we reach a total of 50 establishments in the national market,” explains the founder of Boston.
The new location in Córdoba incorporates the latest image of the firm, for which an architectural project has been developed aimed at redefining the image and experience in its stores. Thus, the store stands out for its design, which includes noble materials such as wood or stone, as well as open spaces where light is the protagonist. A concept that breaks with the archetypes of the sector to surprise the visitor. High ceilings, ascending lines, sinuous shapes in the furniture and a clear inclination towards neutral colors, remind us that the present and future of fashion involves a more sensorial and personalized shopping experience. “Stores with soul, that breathe a relaxed and natural style and that create a space where we can share and connect with our customers,” adds José María Gil.
In this way, you can find the men's fashion proposals that Boston designs for each season, which includes a wide selection of sportswear with an urban character, casual looks for everyday life, and a careful line of suits designed for special moments. more special. Functional garments, designed to adapt to the daily rhythm and made from premium raw materials to achieve optimal durability.
The Boston brand, with more than 77 years of experience in the sector, has become a benchmark in men's fashion thanks to its experience, quality of its garments and personal style; and has managed to consolidate its presence throughout the national territory through its more than 40 points of sale that it currently has.
About BOSTON - www.bostonwear.com
Founded in 1945, Boston is a Spanish men's fashion brand belonging to the Mayoral group since 2021. This company - with a family tradition with 77 years of experience in the sector and a staff of almost 180 employees - has managed to consolidate its presence throughout throughout the national territory through a wide network of points of sale: 43 own physical stores, four of them outlets; five corners in El Corte Inglés shopping centers, and its own website: bostonwear.com. Boston offers a wide range of fashion clothing with an excellent quality-price ratio, framed in an attractive experience that promises to build customer loyalty.
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