This was highlighted in the retail Index in 2019, the consulting firm OC&C. The shop will for the shopping experience again is more important, summed up the company's advice on Thursday, the results of the study, for the world's more than 50 000 consumers were interviewed. The consumer craved a shopping experience that could only provide the stationary trade.

For the success of a company is a balanced Mix of in-store and Online Commerce is therefore becoming increasingly important.

dm and Rossmann beat Amazon

The leader dm and Rossmann have attracted customers according to the study, especially in the dimensions of trust and price-value perception; dm scored, in addition, with shopping atmosphere and product quality. Amazon stay especially in terms of product selection, the measure of all things, cutting but also for trust and customer service is good.

Amazon was the only pure Online merchants, the managed it this year in the popularity ranking among the Top 10. All the other seats were occupied by classic dealers. 4th place secured, Ikea, in front of Edeka and Douglas. The DIY store chain Hornbach reached rank 7, followed by Tchibo, the Bowl and the Biokette Alnatura.

the topic of sustainability becoming increasingly important

Always of greater importance for the consumer the issue of sustainability, profits, stressed the authors of the study. While this guide so far, only sporadic changes in the buying decisions. But could change soon. Because the younger buyer groups had a significantly higher level of sustainability awareness. In the PCP In the

rob/dpa Date Of Update: 31 January 2020, 16:00