ANNOUNCEMENT: On the occasion of the celebration of 120 years of its Art Nouveau heritage, the Maison Perrier-Jouët (2)

- On the occasion of the celebration of 120 years of its Art Nouveau heritage, the Maison Perrier-Jouët presents its collaboration with the artist Garance Vallée at Unique Design x Paris, and offers an exclusive experience at the Hôtel de Crillon.

ANNOUNCEMENT: On the occasion of the celebration of 120 years of its Art Nouveau heritage, the Maison Perrier-Jouët (2)

- On the occasion of the celebration of 120 years of its Art Nouveau heritage, the Maison Perrier-Jouët presents its collaboration with the artist Garance Vallée at Unique Design x Paris, and offers an exclusive experience at the Hôtel de Crillon

PARIS, Oct. 18, 2022 /PRNewswire/ -- This year, Maison Perrier-Jouët celebrates the anniversary of a flower that has become not only a symbol, but also an inspiration. The Japanese anemone, created 120 years ago by Emile Gallé, one of the pioneers of Art Nouveau, perfectly embodies the relationship between art and nature rooted in the House's history since 1811. To accompany this event, the Maison Perrier -Jouët will present its collaboration with the artist Garance Vallée at Unique Design x Paris, from October 19 to 23, 2022. Parallel to the exhibition, the House will be present at the Hôtel de Crillon with two exclusive dinners created by Boris Campanella, Executive Chef del Crillon, and Pierre Gagnaire, Chef with 3 Michelin stars and ambassador of the House of Champagne.

Paris will delight this fall with a dialogue between art, nature, champagne and gastronomy.

To view the multimedia release, please click: https://www.multivu.com/players/uk/9100051-maison-perrier-jouet-presents-its-collaboration-with-artist-garance-vallee/

The origins of Perrier-Jouët’s Art Nouveau heritage

Pierre-Nicolas Perrier and Rose-Adélaïde Jouët, founders of Maison Perrier-Jouët in 1811, passed on to subsequent generations their passion for botany, their attachment to the terroir, their love of art and their vision of champagne. First it was his son, Charles Perrier, and then, in 1879, it fell to Henri and Octave Gallice to keep this heritage alive. The brothers, art collectors and esthetes, met Emile Gallé in 1902. An outstanding botanist, he was one of the leaders of the Art Nouveau movement, whose source of inspiration for letting his free creativity flow was nature. Emile Gallé decorated a Perrier-Jouët magnum with a bouquet of Japanese anemones, evoking the floral style of the House's champagnes. More than a century later, these flowers make Perrier-Jouët Belle Epoque's vintage cuvées bottles world-renowned.

A dialogue between historical and contemporary Art Nouveau

Another Perrier-Jouët treasure: Europe's largest private collection of French Art Nouveau, with notable pieces by Hector Guimard, Louis Majorelle and Emile Gallé, among others, is housed at the Maison Belle Epoque in Epernay. Every year, since 2012, the House collaborates with contemporary artists, entrusting them with the task of revisiting this remarkable heritage with a new creative impulse. After traveling the world, these contemporary interpretations of Art Nouveau find their place in the Maison Belle Epoque, where they interact with the historical Art Nouveau collection.

The collaboration between Garance Vallée and Maison Perrier-Jouët: forms of life united in symbiosis

Artist, architect and designer based in Paris, Garance Vallée collaborates this year with Maison Perrier-Jouët to illustrate their shared vision of nature, expressed in all its diversity, and the place that humanity occupies in it. Garance Vallée shares her vision of a nature, in which all forms of life come together to form a single entity. According to the artist, "man is in nature and nature is in man", a thought that especially resonates at Maison Perrier-Jouët, which has cultivated a symbiotic relationship with nature since 1811.

'Planted Air': Garance Vallée's installation questions our relationship with the living world

Garance Vallée has created an art installation for Maison Perrier-Jouët, which will be presented at Unique Design x Paris, a nomadic platform that presents a new generation of international artists and designers, during its edition in Paris, from October 19 to 23, 2022.

'Planted Air' is a reinterpretation of the Champagne vineyard ecosystem. Actor of this universal biodiversity, the visitor is invited to follow a path through the vineyards. Garance Vallée has created a microcosm in which each vine is a sculpture firmly rooted in the chalk-rich terroir of the Champagne region. Each strain rises with the vertical momentum of nature, from the ground to the sky.

Represented by organic shapes that create a universal language that tends towards abstraction, the forms of plant, animal and mineral life come together in symbiosis, an interdependence without hierarchy. A nature in its most essential expression. Mixing games of scale and reflections, Garance Vallée introduces the visitor to the installation, provoking an immersive experience of the body and the image in space, through which he lays the groundwork for a deeper questioning of our relationship with the living world. .

Loosely inspired by nature, the curves and arabesques of "Planted Air" anchor the installation in a contemporary vision of Art Nouveau. The artist has chosen authentic materials made by artisans: the massive blocks of limestone, sculpted by hand, evoke the Champagne terroir, while the wrought iron, painstakingly worked by a specialized craftsman, recalls the doors of the Maison Belle Epoque in Epernay .

The Maison Perrier-Jouët captivated the Hôtel de Crillon

On October 18 and 19, 2022, the Maison Perrier-Jouët offers an exclusive experience combining art, nature, champagne and gastronomy in the refined setting of the Hôtel de Crillon. During these two evenings, held in a private room at the luxury Parisian hotel, guests will have privileged access to:

- The discovery of the Perrier-Jouët Art Nouveau collection: a selection of exceptional pieces that have traveled from Epernay to Paris for the occasion, including furniture signed by Emile Gallé, a reproduction of the original magnum decorated by the artist and some of his sketches, exquisite champagne glasses and a work by Toulouse-Lautrec, as well as various treasures from the House's archives;

- A preview of Garance Vallée's "Planted Air" installation at Unique Design x Paris;

- A gastronomic dinner by Boris Campanella, Executive Chef of the Hôtel de Crillon, and Pierre Gagnaire, Chef with 3 Michelin stars and ambassador of the House of Champagne, to discover the floral style and elegance of Perrier-Jouët wines, which inspired Emile Gallé 120 years ago.

The limited edition of the 120th anniversary: ​​the anemone of biodiversity

The 120th anniversary is an ideal occasion to celebrate the continuity of the Perrier-Jouët Belle Epoque vintage cuvées style, renowned for their richness, elegance and intense floral notes. La Maison Perrier-Jouët puts a creative spin on its Art Nouveau heritage by inviting Austrian designers mischer'traxler to create a limited edition in which the iconic anemone undergoes a metamorphosis. Seventy species from the vineyards of the Champagne region mingle to compose the anemone, in a vibrant, colorful and multi-layered representation of their interdependencies. This anemone of biodiversity illustrates the role that all species, including humans, play in the biological balance of the ecosystem to which they belong. It is this magnificent and complex ensemble that Maison Perrier-Jouët helps to preserve, both in its vineyards and outside of them.

Homenaje of Séverine Frerson from the Belle Epoque style of Perrier-Jouët

On the occasion of this 120th anniversary, Perrier-Jouët's Cellar Master, Séverine Frerson, pays her own tribute to the unique style of Perrier-Jouët's Belle Epoque collection, champagnes from an exceptional vintage that stand out for their richness and elegance, and intense floral notes.

Created in 1964, Perrier-Jouët's Belle Epoque was the first champagne in the collection and therefore the first to be presented in the famous bottle decorated with Emile Gallé's anemones. This iconic cuvée perpetuates the style and philosophy of the Maison Perrier-Jouët over time.

For the Belle Epoque de Perrier-Jouët 2013 anniversary limited edition, Séverine Frerson has changed the dosage liqueur that is usually added to this cuvée. He has developed a liqueur derived from a 100% Chardonnay wine, made from the best grapes from the Perrier-Jouët vineyard: those produced by Bouron-Leroi, a legendary piece of land acquired by the founders of the House, which is located within the village Grand Cru from Cramant on the Côte de Blancs.

Aging in oak barrels allows this single-dose liqueur to add richness to the expression of the floral notes of champagne, giving it an even silkier and more delicate texture, which Séverine Frerson compares to the petals of the Japanese anemone.

This limited edition of Belle Epoque de Perrier-Jouët 2013 reflects the Cellar Master's vision for the future of Maison Perrier-Jouët. Its objective is to further enhance the expression of Chardonnay, not only in its final blends, but also in its dosage liqueurs and reserve wines. Revealing the quintessence of the House's emblematic grape variety, Séverine Frerson will intensify the floral aromas of her wines while revealing new ones that further accentuate their depth, richness and nuances of texture.

Acerca de Garance Valley

Garance Vallée is an artist, architect and designer based in Paris. She combines the domains of art, architecture, and design to explore new relationships between man, body, space, and objects, as well as their links to domesticity, everyday life, and intimacy. This approach leads her to constantly revalue the place of man in her environment and his connection with nature. Embodying a new wave of creative talents committed to eclecticism, she breaks with the limitations of architectural conception to imagine a multidimensional and uncompartmentalized universe. From painting to drawing, from sculpture to architecture and installations, her organic works evolve naturally, testifying to the importance she attaches to experimentation and the experience of the body in space. After graduating from the École Nationale Supérieure d'Architecture Paris La Villette in 2017, Garance Vallée has participated in numerous exhibitions (solo shows at Carvalho Park Gallery in New York and Swing Design Gallery in Benevento, Italy, exhibition at Fondation Lafayette Anticipation in Paris) and collaborations (Nike, Lacoste, Maison Martin Margiela, Elitis, Le Bon Marché) since his TERRA installation at Milan Design Week in 2018.

Acerca from Maison Perrier-Jouët

La Maison Perrier-Jouët was founded in 1811 out of a couple's shared love of nature and passion for art. From the beginning, they chose the Chardonnay grape variety as the signature of the House, defining the floral style that differentiates Perrier-Jouët champagnes. Today, art and nature continue to be an inexhaustible source of inspiration that guides each of our actions and creations: the way we care for our vineyards, make our wines and share our vision of the world: a vision of a life full of meaning, driven, not by the desire to possess, but by the desire to prosper; a life lived with joy and purpose, in symbiosis with nature.

Maison Perrier-Jouët: Fill your world with wonder

Press Contacts:

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