(Information sent by the signing company)
Ecommerce is still booming in Spain, being the only European country where the figures continue to grow. The Qapla' shipping platform forecasts a 17% growth for the Spanish market in the coming year
The Spanish market is a promise for ecommerce. "It is estimated that the predicted online penetration rate for 2025 will be 14%" explains Roberto Fumarola, co-founder and CEO of the Qapla' delivery platform, which as part of its commitment to the Iberian market is participating these days in the E-SHOW in Madrid, one of the most important fairs in the sector for Southern Europe."We attended the E-SHOW in line with our strong commitment to the Spanish market. It is an unbeatable meeting point to publicize all the benefits of marketing of follow-up that we can offer from Qapla' to Spanish e-commerce. In addition, we will have the opportunity to attract new partnerships and interact with national brands that already trust us, such as: La Chinata, RAJA Pack or Interflora", explains Fumarola.Despite the market possibilities, ecommerce experts detect shortcomings that have been coming to light due to the sales boom of the last 3 years. The sector has had to face great logistical challenges that have not been overcome at all: Chinese supply crisis, the continued rise in fuel prices due to the war in Ukraine and the labor situation of carriers with the constant threat of strikes paints an uncertain picture. According to European consumer regulations, the seller is responsible for the merchandise until it reaches the final customer, so eCommerce face a major challenge to offer a quality service to their customers."Still today , it is very common to leave communications with the consumer about the tracking status of shipments in the hands of carriers" explains Fumarola "from the beginning we saw that this was a mistake and wasted an exceptional opportunity to build customer loyalty and induce new purchases ." In addition, many Spanish ecommerce continue to face the challenge of being able to open up markets in other countries. "From Qapla' we can help them manage it, since we work with more than 160 transport agencies around the world." Adds Fumarola.Currently, Qapla' has a team of 14 people led by the Country Manager, Cristina Massa, and plans to double it by 2023. Of these, 4 people are dedicated to customer services and the rest to growth and consolidation. in our market. "We want to focus on booming ecommerce sectors such as: fashion, decoration, gourmet products, electronics, cosmetics and parapharmacy, pets or training and sports." Explains Massa. "We are aware that we go faster alone, but that we will get there more far accompanied; That is why we are working in collaboration with other solutions for eCommerce: both agencies and other tools with which we can integrate. Currently we already have the collaboration of some companies such as: Retail Rocket, Go Global or Salesupply, among others with whom we share actions, events and business development."Qapla' is an integrated system that allows the simultaneous management of a great diversity of operations related with logistics: shipment tracking, customer assistance and loyalty marketing.The platform connects all CMS, Marketplaces with carrier systems and allows the tracking of more than 160 carriers, the printing of delivery notes and the sending of personalized messages on delivery to the recipient, which can in turn be redirected to offers, purchase advice or other Call To Actions, taking advantage of the great interest of the buyer and its high opening rate (70%). From the beginning, the founders of Qapla' proposed breaking taboos in the sector, for which they developed their own management system that integrates everything from label printing to post-shipment marketing, which e has allowed them to work with more than 580 European e-commerce and manage some 7 million shipments, maximizing customer satisfaction in the crucial phase of delivery.
ContactContact name: Marina Contact description: MarinaContact phone number: 637249572
