The leading hotel technology provider takes a transformative step toward a next-generation CRM platform that enables hoteliers to build stronger relationships with their guests while generating profitable revenue.
BARCELONA, Spain, Oct. 10, 2023 /PRNewswire/ -- Cendyn, a catalyst for digital transformation in the hospitality industry, is pleased to announce its strategic acquisition of PUSHTech, a pioneering force in customer relationship management services ( Hotel CRM and marketing automation technology. This milestone solidifies Cendyn's commitment to investing in the future of CRM by doubling down on innovation, customer-centric solutions, and empowering hoteliers to optimize revenue streams through advanced CRM strategies.
PUSHTech is a cloud-based CRM and customer data platform (CDP) that offers an integrated solution for the hospitality industry, excelling in cross-channel marketing automation, guest journey automation and sales CRM. . Built on a modern technology stack, the platform allows you to unify, segment and take control of your databases to increase direct bookings, improve guest loyalty and automate the guest journey via email, SMS, WhatsApp , social networks and more.
In an era where cultivating guest loyalty is increasingly challenging, the acquisition of PUSHTech reinforces Cendyn's dedication to growth and advancement in the CRM landscape. This strategic move exemplifies Cendyn's commitment to equipping hoteliers with the tools to cultivate lasting relationships with their guests, ultimately driving loyalty and, in turn, profitable revenue streams.
"By seamlessly integrating PUSHTech's next-generation technology into Cendyn's portfolio, we are poised to raise the industry standard for hoteliers looking to amplify their sales and marketing CRM capabilities," said Jack Blaha, CEO of Cendyn. . "Our clients are focused on their guests and our mission is to empower them to perfect the guest experience through sophisticated technology and services. This acquisition doubles down on that mission and we are excited to explore PUSHTech's unlimited potential to realize it."
"We are incredibly excited to join forces with Cendyn," said Carlos Moncho, CEO of PUSHTech. "The combination of Cendyn's CRM heritage and our technological advancements puts us in a strong position to drive CRM innovation for our industry. With a combined focus on driving loyalty and profitable revenue for our customers, we are excited about the opportunity that This acquisition offers our industry."
The acquisition represents a historic moment in Cendyn's journey, marking a transformative step for the industry as Cendyn seeks to provide a next-generation CRM platform for the industry. Through this acquisition, Cendyn reaffirms its commitment to innovation and its mission to empower hoteliers, revolutionizing the way they connect with guests, building loyalty and driving profitability.
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About Cendyn Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the world drive profitability and guest loyalty through an integrated technology platform that aligns revenue, e-commerce, distribution, marketing and sales teams with centralized data, applications and analytics, so they can capture more demand and accelerate growth. With offices located around the world in the United States, United Kingdom, Paris, Singapore and India, Cendyn serves tens of thousands of clients in 143 countries. For more information, visit www.cendyn.com.
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