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Tribute to the inspiring founder of Girls Who Code, who will partner with Clé de Peau Beauté to launch the 20 Under 20 campaign

TOKYO, March 8, 2024 /PRNewswire/ -- Clé de Peau Beauté, the luxury skincare and makeup brand, is proud to announce the recipient of the 2024 Power of Radiance Awards: Reshma Saujani, based in New York, USA The Power of Radiance Awards recognize women taking action in their communities advocating for girls' education, especially in STEM (science, technology, engineering and mathematics) fields. Reshma Saujani has dedicated herself to empowering girls in computing by founding Girls Who Code, an international nonprofit organization working to close the gender gap in technology. Since its founding in 2012, Girls Who Code has built the largest pipeline of female and non-binary computer scientists in the world. A decade later, the nonprofit had served more than 500,000 students through its innovative programs, and its students were seven times more likely to earn degrees in computer science and related degrees than the national average in USA[1]

Clé de Peau Beauté believes that the key to a better world lies in unlocking girls' potential through STEM education. Through this belief the annual Power of Radiance Awards were born. This same belief is behind the brand's multi-year partnership with UNICEF, which addresses gender inequality with a focus on STEM in education, employment and empowerment programs for girls. STEM fields are critical to developing solutions to the many challenges facing the world. Empowering half of the world's population of girls and women in these fields will ensure a radiant, inclusive future shaped by innovation and progress without gender boundaries.

Reshma Saujani and Girls Who Code are on a mission to close the gender gap in new entry-level tech jobs by 2030. An ambitious goal that sees this gap widening by 13% compared to almost 30 years ago[2] . A lawyer, politician and public official, it was during Reshma Saujani's campaign for US Congress that she visited local schools that she saw computer classes filled with boys and few, if any, girls. This instilled in her the need for a cultural shift to address the gender gap, a fight she continues today in her role as founder and CEO of Moms First.

As the winner of the 2024 Power of Radiance Awards, Reshma Saujani will receive a grant that will help build momentum and expand the reach of her mission. Reshma Saujani will also spearhead the 20 Under 20 campaign with Clé de Peau Beauté. Given that the largest drop-off for girls in computer science occurs in middle and high school[3], this campaign seeks to intervene and encourage girls to stay on the path to higher education and careers in STEM. The campaign will provide 20 girls under the age of 20 in the US with exclusive experiences, including access to Clé de Peau Beauté's advanced research facilities, scientists, mentoring and grants to support their STEM pursuits.

Reshma Saujani commented: "Showing these girls the beauty of STEM and connecting them with role models is of utmost importance as they make plans for their future - that's what Girls Who Code is all about. After all, you can't be what you're not. "You can see. Today, only 28% of IT jobs are held by women. We all have a role to play in ensuring we don't leave women and girls behind in the jobs of the future." , and Clé de Peau The Power of Radiance de Beauté Awards are building momentum behind the cultural shift needed to close the gender gap in STEM.”

Mizuki Hashimoto, Brand Director of Clé de Peau Beauté, commented: "Ms. Saujani's unwavering commitment to empowering girls and women through Girls Who Code aligns perfectly with our mission. We are dedicated to achieving gender equality. "gender in STEM and beyond. Collaborating with Girls Who Code and Saujani on the 20 Under 20 campaign is an opportunity for us to do more to promote gender equality and level the playing field for girls in STEM."

The power to unleash an inner radiance that can bring about positive change lies within every individual, and through the Power of Radiance Awards, Clé de Peau Beauté supports girls and women around the world as they transform the world for themselves and their communities. Clé de Peau Beauté's journey as an education advocate began with a dream of a better world. That's why the brand has allocated a percentage of the sales of one of its most iconic first-step products, The Serum, to achieve this mission.

About Reshma Saujani

Reshma Saujani is a prominent activist and founder of Girls Who Code and Moms First, formerly Marshall Plan for Moms. As a mother, she has spent over a decade building movements to fight for the economic empowerment of women and girls, working to close the gender gap in the tech sector, and most recently advocating for policies that support mothers affected by the pandemic. Reshma is also the author of the international bestseller Brave, Not Perfect, and her influential TED talk, “Teach Girls Bravery, Not Perfection,” has over five million views worldwide. Reshma began her career as a lawyer and Democratic organizer. In 2010, she burst onto the political scene as the first Indian American woman to run for the United States Congress. During her career, Reshma visited local schools and saw firsthand the gender gap in computer science classes, which led her to found Girls Who Code.

Acerca de Clé de Peau Beauté

Clé de Peau Beauté, the global luxury brand of Shiseido Co Ltd, was founded in 1982 as the ultimate expression of elegance and science. Clé de Peau Beauté means the key to the beauty of the skin. The brand's philosophy is to unlock the power of a woman's radiance by harnessing advanced makeup and skincare technologies from around the world. Always guided by exquisite aesthetic sensitivity and intelligence, Clé de Peau Beauté has infused its products with modernity, charm and dynamism to emerge as an industry leader by delivering such a remarkable shine that emanates from within. Available in 26 countries and regions around the world.

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[1][2][3] Fuente: Girls Who Code.

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