-Dash Hudson's AI-Powered Competitive Solution Enables Brands to Outperform the Competition on Social Media
NEW YORK, Oct. 20, 2022 /PRNewswire/ -- Dash Hudson announces a proprietary AI-powered solution that is poised to change the competitive benchmarking landscape on social media.
With its comprehensive insights, Competitors provides marketers with the real-time data they need to understand where they stand in the industry and where they stand against the competition.
"Dash Hudson has long been touted for its visual representation of complex data, enabling marketers to understand social information more quickly than typical reports," said Ryan Sasaki, Vice President of Product at Dash Hudson. "Our latest solution is the first of its kind in the industry and leverages Dash Hudson's proprietary Vision AI technology, putting brands in a prime position to outperform their competition."
In addition to benchmarking, the solution's AI and machine learning capabilities provide deep insight into competitor strategies. Visual IQ, a key feature of Competitors, enables brands to identify trends in their industry. By segmenting content based on visual similarities, the tool shows the types of content that generate the most interest.
Additionally, Dash Hudson's proprietary predictive technology, Vision, enables brands to discover what types of visual elements of their competitors' strategies will perform best on their own channel. After identifying top-performing competitor posts, brands can visually search their library and UGC for similar content. In this way, brands can eliminate guesswork about what will work well, and dissect performance analytics to level up against their competition.
"As new social media platforms emerge and trends change so rapidly, brands need to be nimble, always on, reveal what's new, now and next - the launch of Dash Hudson's Competitors feature will allow us to inform, listen and pivot in real time."
— Alison Alhamed, VP of Social Media and Community at R Co.
In the increasingly crowded social media space, having a deep understanding of your competitors has never been more important. Dash Hudson's new solution turns previously complex data sets into actionable insights, enabling brands to remain agile and outperform the competition.
Interested in how Dash Hudson provides competitive insights and benchmarks for top brands to win in your industry? Try our interactive demo today.
About Dash Hudson
Dash Hudson was founded in 2015 with a mission to empower brands to deepen engagement through photos and videos. Today, the world leader in social marketing software helps companies like Condé Nast, Apple and Unilever unlock their creative superpowers and elevate their strategies at the speed of social media. Dash Hudson takes it to the next level by predicting photo and video performance, analyzing trends, and accelerating brand growth across social media, entertainment, and e-commerce marketing channels. To learn more about Dash Hudson click here.
For all media and public relations inquiries or to speak with a representative in connection with this press release, please contact pr@dashhudson.com.
Photo - link Photo - link
View original content: enlace
