Barcelona, ​​April 17, 2023.

Physical activity is the main mechanism to avoid dozens of pathologies derived from a sedentary lifestyle and poor diet

énergie Fitness Iberia has launched its campaign for the "bikini operation" for the summer of 2023. Contrary to all the campaigns that are customary to see at this time of year, énergie Fitness has opted for a groundbreaking and revolutionary campaign: F*CK Operation Bikini. A campaign that leaves all stereotypes aside and focuses on what really matters: people's health. It has been proven that Operation Bikini is a latent risk to health and that it can cause not only physical damage, but also psychological damage. For years this "operation" has caused physical injuries, metabolic disorders, cardiovascular disorders, skin disorders, among others. The Fitness franchise chain, énergie Fitness Iberia, has put fitness in the place it deserves, being present 365 days a year to bet on the health and objectives of each person. Thus achieving that the users of their gyms do not seek to do long-distance races in search of a merely physical objective for a small part of the year: the summer. "It is time to eliminate this type of promotional messages, focused on rushing users to take drastic measures on their body, to achieve fast but unrealistic results," says Rod Hill, President of the company. Campaigns like F*CK Operation Bikini mark the beginning of the end of initiatives that are not healthy for people because they pursue beauty canons that are not ideal for their physical and mental health. "Initially, we debated whether our message was too shocking. We realized that we precisely needed a groundbreaking message that stood up for the true interests of fitness. Of course, training for fitness is good, but it's not the only goal." , RodHill. The main message conveyed by énegie Fitness's Operation Bikini campaign is: Fitness is what you want it to be, 365 days a year. "Being in shape for the summer, having enough energy to go out to play in the park with your kids or feeling better when you look in the mirror are just some of the reasons people visit a gym." With the launch of "F*ck Operación Bikini" énergie Fitness Iberia invites the fitness community to join this movement. Those who do so will be able to pay only €1 for enrollment in any of the franchise clubs in Spain.

Contact Contact name: Juan Duque Contact description: énergie Fitness Iberia Contact telephone number: 619958118