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-How to effectively manage affiliate marketing tools? SOFTSWISS shares research results
The global affiliate marketing industry is expected to double in size over the next five years. Industry experts say it will exceed US$50 billion by 2028. Every dollar spent on affiliate marketing brings companies an average return on investment of US$6.50.
GZIRA, Malta, January 31, 2024 /PRNewswire/ -- Effective affiliate marketing depends on software that streamlines its management. SOFTSWISS, a technology company with over 15 years of experience in iGaming, systematically monitors market trends and audience preferences.
In Q4 2023, Kantar, the world's leading analytics agency, conducted a customer satisfaction survey for SOFTSWISS affiliate marketing tool Affilka. Based on its results, SOFTSWISS provides information on the fundamental aspects of affiliate marketing software, both functional and emotional.
Top things to consider when choosing affiliate software
According to the survey, the most important functional features to consider when choosing an affiliate marketing platform include:
When analyzing the emotional attributes that impact software choice, respondents highlighted the following list:
For those involved in affiliate marketing, it is essential to consider the reasons respondents gave for ending collaboration with their previous partners. The main reasons include slow business communication (30% of respondents), lack of functionality (27%), lack of regular functionality updates, high prices, and integration and support difficulties (23% for each reason).
"As a company with more than 15 years of experience in creating iGaming technologies, we prioritize the requests and expectations of our current and potential customers when creating products and services. We analyze the market and the expanding preferences of our target audience and "We are ready to share this knowledge with all market players. By increasing competition, we contribute to the continuous improvement of the industry," commented Valentina Bagniya, Marketing Director of SOFTSWISS.
Survey on the affiliate marketing platform, case Affilka by SOFTSWISS
When choosing an affiliate marketing software provider from the vast landscape, knowing what to look for is essential. Insights from Kantar's comprehensive marketing survey help operators navigate audience preferences in affiliate marketing, exemplified by Affilka by SOFTSWISS.
In addition to the most critical functional features mentioned above, respondents also highlighted the following group:
Fast and high-quality resolution of operational problems, fast commercial communication and the possibility of cooperation on several products at once are the main strengths of the platform highlighted by Affilka by SOFTSWISS customers.
Regarding the level of service, respondents highly valued the following advantages:
In particular, 97% of customers expressed satisfaction with the quality of Affilka's service. Half of respondents highlighted that they would likely recommend Affilka by SOFTSWISS as the platform that covers all their business needs.
Anastasia Borovaya, Director of Affilka by SOFTSWISS, summarized: "In addition to the product's unwavering performance, operators appreciate the customizable affiliate compensation plans and fast data loading speed. By anticipating their needs, as we did at Affilka, operators "Software providers must ensure flexible commission models, real-time synchronization of data, and a robust referral link infrastructure that provides uninterrupted traffic flow."
About SOFTSWISS
SOFTSWISS is an international technology company that offers world-class solutions for iGaming. In 2013, SOFTSWISS was the first to introduce an online casino solution optimized for Bitcoin.
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