RELEASE: LILYSILK and NBCF partner to launch the Caring collection

(Information sent by the signatory company).

RELEASE: LILYSILK and NBCF partner to launch the Caring collection

(Information sent by the signatory company)

LILYSILK and NBCF Partner to Launch Caring Collection, Raising Support and Awareness for Breast Cancer

NEW YORK, March 25, 2024/PRNewswire/ -- LILYSILK, the world's leading silk brand with a mission to inspire people to live spectacular, sustainable lives, is proud to announce the continuation and strengthening of its partnership with the National Breast Cancer Foundation, Inc.® (NBCF) to present the LILYSILK X NBCF Caring collection.

In its third year of partnership, LILYSILK reaffirms its commitment to NBCF's mission of 'Helping Women Now®' by dedicating a portion of its profits to the cause. From March 1, 2024 to June 30, 2025, LILYSILK commits to contributing 50% of gross retail sales of LILYSILK X NBCF Caring Collection to NBCF, to help support people affected by breast cancer. breast through early detection, education and support services.

The Caring collection features exquisite silk items designed to offer comfort and support in everyday life. Each product in this line (Hope's Comfort Pillowcase, Eternal Hope Scrunchie, Hopeful Dreams Sleep Mask, and The Hope's Embrace Sleep Set) is a testament to LILYSILK's commitment to quality, comfort, and care. of the community. The collection serves as a symbol of strength, unity and hope so that no one faces breast cancer alone.

The Caring collection is carefully packaged to reflect LILYSILK's sincere gratitude and shared commitment. The Hope's Embrace sleep set comes in a specially designed gift box with a message of gratitude and solidarity, while individual items are carefully presented in LILYSILK's signature packaging, accented with a Pink Ribbon-themed sealing sticker, which symbolizes the continued fight against breast cancer.

"Our ongoing partnership with NBCF is the cornerstone of LILYSILK's mission to make a tangible difference in the community," said David Wang, CEO of LILYSILK. "The Caring collection transcends mere symbolism. It is a tangible pillar of support for those fighting breast cancer. We are immensely proud to support NBCF in this important endeavor."

“We are thrilled to continue our partnership with LILYSILK and their commitment to NBCF’s mission,” said Candice Hensley, senior manager of strategic partnerships at NBCF. "Last year, LILYSILK donated more than $43,000 worth of masks to our HOPE kits that are given to women receiving breast cancer treatment. With your generosity and continued support, you will help us provide breast health services to women. "We are proud to have them as a partner as an extension of our hearts and hands."

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