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Could the new luxury sedan from Mercedes-Benz and BYD be the pioneer of world-class new energy sedans? With eye-catching design and innovative electrification, perhaps so.

STUTTGART, Germany, April 5, 2024 /PRNewswire/ -- Mercedes-Benz and BYD, China's leading new energy vehicle manufacturer, recently tested their new co-brand DENZA on the streets of Stuttgart. During the road test, the latest luxury model attracted a lot of attention from passers-by.

Even camouflaged with pre-launch stickers, the body of the new car betrays its elegant design and innovative shape. The clean, aerodynamic, low-wind resistance design embodies the philosophy of Wolfgang Egger, the designer behind the new DENZA, formerly head of the Audi brand, culminating in an electric elegance that is sporty yet luxurious. "The design is both playful and luxurious," said Egger, the vehicle's designer.

The newly developed DENZA is a completely new luxury vehicle. Equipped with new energy technology unveiled by BYD, it will pioneer turning Chinese new energy luxury sedans into world-class vehicles and is expected to go on sale later this year.

Since 2023, DENZA cars have debuted at major auto shows in Thailand, Germany, Japan, Indonesia, Switzerland and other countries. The new model will play a key role in global market sales for DENZA and BYD.

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