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BARCELONA, Spain, March 7, 2024 /PRNewswire/ -- At MWC Barcelona 2024, Huawei launched the Smart Retail solution, which is designed for retail campuses, stores and multi-branch interconnection. The solution series focuses on smart stores, smart storage, energy efficiency and digital marketing. It employs the latest Wi-Fi, storage, cloud and Internet of Things (IoT) technologies to help retailers increase efficiency, reduce costs and improve the consumer experience.
The retail industry is closely related to people's daily lives. Business owners must not only stay abreast of evolving consumer needs but also navigate a host of operational challenges. These challenges include inventory management, foot traffic, marketing strategies, and costs. Consequently, both the digitalization of the retail sector and its smart upgrading are gaining momentum.
The Smart Retail solution that Huawei launched at MWC 2024 consists of four scenario-specific solutions. First, the smart store solution comes with cloud network security integration and converged deployment of access points (AP) and electronic shelf labels (ESL). It uses software-defined wide area network (SD-WAN) and Wi-Fi 6/7 to deploy high-quality networks, and AP ESL improves operational efficiency. Secondly, the smart warehousing solution offers a goods inventory system that combines IoT, automated guided vehicles (AGV) and radio frequency identification (RFID). This facilitates automatic merchandise classification and visualized management and therefore streamlines warehouse logistics. With the energy efficiency solution, IoT sensors can help intelligently adjust air conditioning and lighting in shopping malls, saving energy and reducing emissions. This solution offers the multi-purpose gateway, which integrates six functions and is ideal for drastically reducing energy consumption. Finally, the digital marketing solution allows corporate groups to obtain foot traffic statistics and other management information for each store they operate. They can use this information to optimize store layout and implement precision marketing based on big data analytics.
These solutions have been used by large retail chains in Europe, the Middle East and Asia Pacific. Looking ahead, Huawei's Smart Retail solution will continue to drive the digitalization and intelligent upgrading of retail enterprises, ultimately bringing more enjoyable shopping experiences to consumers around the world.
To learn more about Huawei's smart retail solution, please visit: https://e.huawei.com/cn/industries/retai...
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