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Mandopop's first artist as global ambassador for the leader in premium luggage
TAIPEI, March 7, 2024/PRNewswire/ -- RIMOWA, a global leader in premium luggage with 126 years of history, today officially announced "King of Mandopop" Jay Chou as the brand's new global ambassador. Last September, the brand introduced Blackpink member Rosé, Formula 1 champion driver Sir Lewis Hamilton and French footballer Kylian Mbappé as its new partners, and now Rimowa is pleased to have iconic megastar Jay Chou joining its last campaign. This is the first time that Rimowa features a Mandopop artist as its brand ambassador worldwide.
In the latest announcement, the talented musician, director and actor embodies RIMOWA's spirit of craftsmanship and innovation. With a professional trajectory marked by constant exploration and reinvention, the artist's values reflect RIMOWA's commitment to constantly pushing boundaries and setting new standards. In his new role as RIMOWA Global Ambassador, Jay Chou will inspire travelers around the world to embark on their own life-changing journeys. "At RIMOWA, we have always believed in the transformative power of travel and a commitment to constantly honing one's craft while fearlessly pursuing innovation and reinvention. Jay Chou not only embodies all of these values, but is someone we admire for his global impact as an artist. It is an honor to welcome him as a global ambassador for RIMOWA," said RIMOWA CEO Hugues Bonnet-Masimbert.
In fact, the German Maison's suitcase has become a necessity for Jay Chou's every trip around the world; one of them was exhibited at RIMOWA's 125th anniversary SEIT 1898 exhibition in Shanghai, making the partnership a moving culmination of a long-running journey.
The aforementioned suitcase has accompanied the superstar to cities around the world from his previous Invincible concert to the current Carnival concert. "As I travel the world, my RIMOWA suitcases have been trusted companions with whom I share precious memories. They have accompanied me not only in professional settings but also during other travels, as I delved into new realms in search of inspiration. As a global ambassador for RIMOWA, I feel very happy. I value this connection very much and maintain this long-standing relationship with the brand," said Jay Chou, represented by Dominant Culture Ltd.
Jay Chou was in London for the ad's filming in January, which took place in locations including King's Cross train station. Known as "the son of the sun", the two days of filming passed successfully under a clear blue sky. Recently, the father of three shared a piece of art on social media of his and asked if anyone knows who the master is. The answer is his youngest daughter, Jacinda, who created a beautiful hand-painted oil painting when she was two years old. Her Instagram followers have reached 888 million, a figure that symbolizes good luck, just in time to celebrate the big news.
Jay Chou Instagram: https://www.instagram.com/jaychou/
Photo - https://mma.prnewswire.com/media/2357106/RIMOWA.jpg Photo - https://mma.prnewswire.com/media/2357107/JAY_IG.jpg
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