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LAS VEGAS, Jan. 10, 2024 /PRNewswire/ -- Global Electronics and Home Appliance Corporation Hisense brings its cutting-edge laser TV innovations to CES 2024, showcasing the next generation of cinematic home entertainment solutions.
Hisense is a pioneer in laser TV innovations, introducing the world's first 8k laser TV and the groundbreaking TriChroma Laser TV. At CES 2024, Hisense continues to lead technological innovation by introducing the world's first 8K screen laser TV, featuring the world's largest sonic screen with a 3.4㎡ sound area and more than 100,000 sound units. The sound comes from the screen offering an immersive experience that rivals that of a professional cinema. The new Rollable Laser TV from Hisense revolutionizes large screen viewing, going beyond the limitations of traditional installations. By seamlessly rolling and hiding the laser ambient light rejection screen, consumers are offered a high-performance viewing experience and the ability to hide the screen when not in use.
Compared to the rollable screen, also on display at the Hisense booth was the Ultra Slim 4K Laser TV with compact laser engine and Ultra Slim display technology, the smallest 4K laser TV in the industry. The Ultra Slim display is just 1.57cm deep and weighs 7.5kg, allowing for subtlety and seamless integration into a living space without compromising image quality.
Not only did Hisense show developments in image quality and screen immersion, it has also redefined what is possible for laser TVs in high dynamic range, brightness, contrast and visual depth. The world's first ultra-black screen laser TV contains micro-nano anti-glare film technology that improves light utilization efficiency by 50%, delivering unprecedented improvements in screen brightness, contrast. In another offering of pristine brightness and contrast, Hisense's Dynamic Light Steering Laser TV involving Barco™ Bright technology has met consumer demand for a superior picture, no matter the setting: bright, dark and anywhere in between.
Hisense also showcased its cutting-edge display technology for the automotive industry. The automotive laser display simulates a complete in-vehicle experience using advanced laser projection technology and was recognized with a CES 2024 Innovation Award honoree designation. Hisense's AR Heads-Up Display (HUD) integrates holographic technology and the projection of the TriChroma triple-laser, transforming the vehicle's windshield into an information center, providing drivers with simultaneous views of virtual images and the real environment through high-resolution multidirectional screens, offering remarkable transparency. The AR HUD also extends its capabilities to the exterior, incorporating headlight projection equipment for safety reminders and optical path streamlining for enhanced AR HUD performance.
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