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-A consultation is underway in the UK and the world's largest vaping technology company is committed to high-quality innovation and encourages the industry to follow the lead of FEELM2.0 innovations

LONDON, Dec. 6, 2023 /PRNewswire/ -- SMOORE, the world's largest vaping technology and manufacturing company, has taken proactive steps to encourage responsible growth of the nicotine vapor industry. As the UK Government concludes its consultation on e-cigarettes, focused primarily on youth vaping, SMOORE is calling on industry counterparts to join these responsible practices. This initiative underscores SMOORE's commitment to offering brands regulated options in this evolving market.

The company, which creates the atomization (vaporization) technology contained in vaping devices, calls for greater standardization of product sizes and shapes, which it believes will help "faster disassembly at waste treatment sites , helping to increase recycling rates for vapers." "In addition, it allows each batch of products to be randomly sampled to check product compliance. These measures are necessary to motivate brands and producers who comply with the standards.

A strict but open market will encourage more innovations in the industry to create products that do their job even better with each new generation. Taking as an example SMOORE's recent innovation, its improvement in atomization technology, the FEELM2.0 offers consumers more value and makes the product more environmentally friendly by offering double the use of the product in an e-liquid tank 2 ml compared to older vaporizers.

SMOORE believes that responsibly investing in R&D of the device's technology and system, rather than just the exterior designs, is what will show the true value of vapor devices. That's why it consistently allocates more than 10% of its annual revenue to the continued research and development of this transformative technology. One result of this is FEELM2.0's advancements in heating coil solutions that allow devices to more efficiently use available e-liquids; When used in a disposable device, the life of the device will be extended.

A recent lab result from Inter Scientific compared the capabilities of FEELM2.0 and the 3 best-selling vaporizers on the market. The lab measured all compatible 2ml vaporizers and the result showed that the other devices were only able to achieve an average of just under 500 puffs, while FEELM2.0 was able to achieve an average of 1,076 puffs. It was able to achieve this while producing a constant volume of vapor with a drop of only 3%, while the other devices had dropped by up to 46%, producing significantly less flavor with each use.

SMOORE recognizes that open-ended names like "cotton candy," "gummy bear," and "blueberry popsicle," as well as product designs that look like toys, soft drinks, or cartoon characters, have great potential to appeal to young people.

The company will help clients avoid such risks to their brands.

Rex Zhang, chief strategy officer at SMOORE, said: “The vaping industry represents the best opportunity the world has ever seen for smoke-free living and we cannot allow this opportunity to be wasted.”

"Vaping was invented precisely for this purpose and we need to ensure it is focused on the adult smoking market."

SMOORE, whose innovative heating technology is found in one in three refillable pod vaporizers in the world, has always prioritized positive impact development with its mission of "atomization improves life."

Zhang added: "We want other companies to follow our lead on this because we have to make sure we stop vaping among young people and we firmly believe this needs to happen regardless of what the government ends up doing."

"We cannot waste this opportunity to help ensure a smoke-free generation and to achieve this we need both the general public and governments on our side."

“Only by coming together as an industry from start to finish and making a clear commitment to do everything we can to tackle youth vaping can we achieve this.”

"The UK has always been seen as a world-leading example of fair and proportionate regulation of the vaping industry and let's give them no reason to change from that position."

Ricky Wang, ruiqi.wang@smooretech.com

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