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-MWC 2024 | What is the way out for telcos' video services as IPTV becomes a thing of the past?
BARCELONA, Spain, February 22, 2024 /PRNewswire/ -- When IPTV was launched, it soon attracted large volumes of users and developed very quickly. Back then, telecom operators valued a large user base, while today high-quality video services take priority over large user bases. This leaves telecom operators with a challenging new task: overcoming content and service bottlenecks, and discovering different avenues to achieve sustained profits and development opportunities.
A strong ecosystem is the common goal of all parties involved. In fact, telecom operators around the world, as a major force in the ecosystem, have made useful explorations on how to address the challenges and regain optimal revenue growth. Here are some inspiring suggestions:
Platform Strategy: Accelerate OTT Deployment to Build a Converged Platform
Faced with the increasing pressure of OTT video services, most operators have started or completed the construction of their OTT video platforms. It is a smarter option for them to build a converged OTT IPTV platform, but even such a converged platform has its pros and cons.
Product strategy: Continuously optimize products, promote content-centric services, and create the best experiences
Operators can improve their video service operations in vertical fields such as education, gaming and sports. Additionally, they can introduce more featured content and, based on this service package, upgrade to a premium video package. In this way, operators can improve the value of a single user and increase user satisfaction.
Operations Strategy: Create a streamlined operations system to improve service experiences on TVs and mobile phones
Video service operations topics should be integrated to implement unified content copyright management and unified user operations, and promote the combined development of video services on large-screen TVs and small-screen mobile phones, as well as the application of convergent domestic products that incorporate mobile telephony broadband TV content service.
Video experiences: CMAF reduces live streaming latency by 70%
CMAF is an international standard approved by MPEG to reduce the latency of OTT live streaming. It uses two core technologies, CMAF segmentation and small packet-based fast streaming, to reduce network latency by 70%, making OTT live streaming experiences as good as a live stream.
Value-added services: perform refined operations on existing users to earn more profits
Traders can perform refined operations with their users. Leading operators globally have begun to deploy advertising platforms to provide different advertising models, such as server-side ad insertion (SSAI) and client-side ad insertion (CSAI), to comply with various advertising policies. of industry clients. Additionally, they can create user profiles to provide personalized video experiences for different users, through intelligent recommendations powered by big data technologies.
Secure Video Playback: Provides comprehensive security protection for content playback to ensure stable service operations
Intelligent processing technologies for innovative video services
With the development of intelligent processing technologies, networking and computing power, users are demanding more TV-oriented digital and smart home services, and are moving from simply watching TV to using TVs.
Given this trend, Huawei worked with China Mobile to introduce an STB. With strong interaction capabilities, this new STB can upgrade large-screen TVs from simple audio-visual entertainment devices to smart devices capable of offering various video-based services. Along with STB comes the InteractVideo solution, which can offer numerous services such as family calling, video co-viewing, multi-screen collaboration, and interactive fitness.
Currently, approximately 140 operators worldwide have implemented IPTV services, although they all differ in terms of development status. To embrace the future, Huawei is committed to pursuing optimal and innovative video services, to continuously deliver business successes to operators, as well as help them attract users and increase overall revenue.
MWC Barcelona 2024 will take place from February 26 to 29 in Barcelona, Spain. During the event, Huawei will exhibit its latest products and solutions at stand 1H50 in Hall 1 of Fira Gran Via.
Contact: Dongming.Yin@huawei.com
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