'WPP Gallery' is a space where the world's leading communication group wanted to share with the main companies operating in Spain, a sample of the trends, innovation and work that helps advertising brands connect with their consumers through of transformative creativity.
Madrid, October 5, 2023.- WPP has held its first WPP Gallery meeting, a space full of inspiration for companies developed at the WPP Campus, the group's headquarters in Madrid, where nearly 600 professionals from the communication, marketing and media industry and managers of large companies. During the day, multiple exhibitions, interactive spaces and presentations took place simultaneously.
“Steve Jobs said that creativity simply consists of connecting things, and that is what we have done at WPP Gallery,” José Ramón Alonso, director of business development and client strategy at WPP in Spain, mentioned as an introduction.
The galery
For the first time, WPP in Spain shows, in the same space, the capabilities and tools of all the agencies that comprise it, to show its end-to-end offer along an inspiring journey in which it has shared its chain of value through storytelling that connects five territories: “The value of the Brand”, “Creativity and Impact”, “The Revolution of Production”, “Media with a Purpose”, and “Technology that Transforms”.
Attendees have had access to several of WPP's most innovative tools, capabilities and work. Among them, a surprising exhibition of works designed with AI thanks to “Imagine”, the generative AI tool created by WPP and accessible to all its employees. Throughout the day, some of the best campaigns carried out this year by the group's creative agencies (DAVID Madrid, Ogilvy, Sra. Rushmore, VMLY) were shown.
For their part, the agencies and companies of the group: Acceleration, Axicom, BCW, Design Bridge and Partners, Landor
“If creativity consists of combining things that already exist in a different way to create a positive impact, with the WPP Gallery we have created a space of inspiration in which companies have been able to unleash their creativity and join the power of transformation creative,” explained Juan Pedro Moreno, executive president of WPP in Spain, during the presentation ceremony at the event.
WPP Gallery TALKS
Attendees at the WPP Gallery have also been able to enjoy various talks held throughout the day. With the help of GroupM and its agencies: EssenceMediacom, Mediterránea, Mindshare, The
“AI depends entirely on data and therefore its quality. Soon we will be able to automate at least 50% of our activities. However, it will always be necessary to have human beings to control errors, add context and experience and also to give a human and empathetic touch to actions,” said Gonzalo Goñi, Solutions Engineering Director at Salesforce.
The WPP Gallery event has ended with “Celebrating Cannes”. Kika Samblás, Partner
María García Herranz, Managing Director of DAVID Madrid, the agency that “hunted” the most Lions in this last 2023 edition, has presented the reel of its award-winning campaigns at the Cannes Lions Festival, after whose screening two round tables were held at the that the
creative directors of the most awarded WPP agencies in Spain have shared insights on the topics “Purpose and Objectives” and “Business
WPP has been recognized as the most creative communication group in the world and its agencies have been the most awarded in the latest edition of the 2023 Cannes Film Festival with 1 Grand Prix, 3 Golds, 6 Silvers, and 8 Bronzes.
Access to images and graphic resources: https://we.tl/t-ce3sHGt7Lw
Issuer: WPP Gallery
For more information:
Cristina Arróspide
Head of WPP Communication in Spain
cristina.arrospide@wpp.com
