HAIKOU, China, April 17, 2023 /PRNewswire/ -- A report from the Hainan International Media Center (HIMC):

The 3rd China International Consumer Products Expo (CICPE, or Hainan Expo) is underway in the city of Haikou, the capital of China's southernmost province Hainan. The Hainan Expo has introduced worldwide boutique brands with broad business prospects, as many companies from outside of China look to the Hainan Free Trade Port as a springboard to enter the Chinese market.

On April 10, the day CICPE opened, Indonesia's largest coffee company, Kapal Api Group, opened its first China location at Haikou's Nⁿ Park Mall, together with Hainan's Mushan Coffee.

"Hainan Free Trade Port's policies offer a great deal of convenience when it comes to importing and processing products. This is why Kapal Api has chosen to establish itself in Hainan as a springboard to access the Chinese market," Robin Setyono, CEO of Kapal Api Group said his company would join Hainan's Mushan Coffee to expand into the Chinese coffee market.

At this year's Hainan Expo, global cosmetics giant Estée Lauder Companies showcased 14 of its exclusive brands. At the opening of the pavilion on April 11, Estée Lauder Travel Retail Worldwide Global President Israel Assa announced that the group would continue to expand its business in Hainan and innovate to enhance the shopping experience for tourists with new scenery and products. high-quality innovators.

During CICPE, Estée Lauder signed a cooperation agreement with the Hainan Provincial Office of International Economic Development and the Haikou Free Zone Comprehensive Management Committee and announced that the group's Asia-Pacific travel retail logistics center and the headquarters of the China area would be established in the Hainan Free Trade Port.

The world's leading seller of wines and spirits, Pernod Ricard, has exhibited at CICPE for three consecutive years and has brought several of its brands to the show this year, including famed cognac producer Martell. He announced that Sanya, a city on Hainan's southern coast, would be the second location for Martell's mangrove ecosystem protection program.

More than 3,300 premium brands from 65 countries and regions are exhibiting at this year's Hainan Expo. Statistics show that between April 10 and 14, more than 240,000 visitors poured into the Hainan International Conference and Exhibition Center, home of CICPE, to see the latest consumer products from around the world.

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