(Information sent by the signatory company)

With its PINK DAYS campaign, the company created a donation gateway that allowed adding a thousand more minutes of research to the Breast Cancer Group of the Vall d'Hebron Institute of Oncology (VHIO)

Barcelona, ​​April 5, 2024.- Galerías del Tresillo, a leader in the sofa and decoration sector, reinforces its commitment to the fight against breast cancer with a donation of a thousand minutes destined to the Vall d Breast Cancer Group. 'Hebron Institute of Oncology (VHIO). This contribution is the direct result of the DIAS ROSAS campaign, an initiative designed to raise awareness in the community about the importance of supporting research into this disease. The campaign transformed the 21 Galerías del Tresillo stores into spaces full of hope, with illuminated shop windows in pink and informative posters, highlighting the need to add hours of research to combat breast cancer. An essential part of this campaign was the opportunity for customers to make donations when making a purchase, both in physical stores and in the company's online platform. In addition to the contribution of a thousand minutes made by Galerías del Tresillo, these donations went to the Breast Cancer Group of the Vall d'Hebron Institute of Oncology (VHIO), specifically to the Mmaterna Project. This project, directed by Dr. Ana Vivancos and Dr. Cristina Saura, focuses on breast cancer research during pregnancy and postpartum. Its objective is to carry out a clinical trial that will involve more than 5,000 women to verify the suitability of liquid biopsy in breast milk as a diagnostic test to detect breast cancer associated with pregnancy in early stages.Valentina Pizzolón, director of Marketing and Digital Strategy of Galerías del Tresillo, commented: "it is satisfying to continue supporting breast cancer research. Through the DIAS ROSAS campaign, a key opportunity was found to demonstrate our commitment. Our 20 physical stores were illuminated in pink, and Our entire team wore pink t-shirts, remembering the importance of research in favor of breast cancer." For her part, Dr. Saura highlighted: "we have scientific questions to answer, and thanks to donations like yours, we can continue working on those hypothesis to improve the lives of our patients. Last year's donation allowed us to continue with the Mmaterna project. For those interested in continuing to add minutes to this cause, the VHIO keeps its donation gateway active all year round at the following link : https://vhio.net/es/donate/grupo-de-cancer-de-mama/

Contact Contact name: Melissa Silva Franco Contact description: GALERRIAS DEL TRESILLOTont telephone: 34 651 78 03 25