STATEMENT: Hard Rock Cafe joins Veganuary 2024

(Information sent by the signatory company).

STATEMENT: Hard Rock Cafe joins Veganuary 2024

(Information sent by the signatory company)

Hard Rock Cafe® establishments around the world offer special menus to celebrate Veganuary this January, as well as exclusive and charitable products. In Spain, they can be found in Barcelona, ​​Malaga, Tenerife and Valencia

Spain, January 3, 2024.- For the first time in the history of Veganuary, Hard Rock Cafe participates in the vegan January challenge by offering plant-based menus in its establishments around the world, as well as t-shirts and tote bags designed in exclusive for the campaign that can be purchased in their 'Rock Shops' stores. Inspired by the brand's motto 'Save the planet', the menu of the Hard Rock Cafe® establishments in Barcelona, ​​Malaga, Tenerife and Valencia will include vegan dishes with a different touch such as zucchini and guacamole bruschetta, Mexican quinoa salad, cauliflower "wings", QuornTM salad, Moving Mountains® burger and tacos, mushroom pasta Primavera, Impossible Quesadilla, toffee pudding, banana bread and cocktails non-alcoholic specials such as pineapple mojito or the exclusive Veganuary Pledge (Veganuary commitment). "It is a great satisfaction that Hard Rock Cafe offers its public during the month of January vegan dishes that, in addition to being delicious, represent a small contribution towards protection of our planet. We are also especially excited about the collection of t-shirts and tote bags, which will allow fans of the brand to simultaneously show their passion for Hard Rock, for sustainability and for plant-based food," says Amanda Romero, Director of Veganuary. in Spain."We are very happy to participate in Veganuary 2024 and thus support a cause that is so in line with our motto 'Save the planet'. With this special menu, we aim to offer our customers a truly exceptional vegan and vegetarian offering for the first time in all our establishments," says Stefano Pandin, Vice President of Operations for Europe at Hard Rock International. Veganuary celebrates a decade of promoting healthy eating this year. and respectful of animals and the planet through its famous challenge of trying veganism for 31 days in January. All registered people receive resources, information, offers and materials to make the experience easy and delicious. Press kit Veganuary 2024Link to sign up for the challenge: Hard Rock®Hard Rock International (HRI) has establishments in more than 70 countries and 290 locations that include hotels, casinos, Rock Shops®, live performance venues and cafes, whether owned, licensed or managed. Starting with an Eric Clapton guitar, Hard Rock has the world's largest and most valuable collection of authentic music memorabilia, with more than 87,000 pieces, on display in its establishments around the world. In 2023, Hard Rock Hotels was honored by J.D. Power's North America Hotel Guest Satisfaction Index Study as Upper Upscale Hotels' No. 1 Brand in Outstanding Guest Satisfaction for the fourth time in the last five years. Hard Rock has also been awarded by Forbes as one of the best companies in the world, as well as the best company for women, diversity and recent graduates, the best brand for social impact, a star in customer service and one of the best large companies in the travel and leisure, gaming and entertainment sector. Issuer: Veganuary

Contact Contact name: Lucía Arana Igarza Contact description: Press Manager Veganuary Spain Contact telephone number: 34 678936502