STATEMENT: NEOM announces Leyja, its new sustainable tourist destination

NEOM, Saudi Arabia, Oct.

STATEMENT: NEOM announces Leyja, its new sustainable tourist destination

NEOM, Saudi Arabia, Oct. 15, 2023 /PRNewswire/ -- The Board of Directors of NEOM, the sustainable regional development taking shape in northwest Saudi Arabia, today announced Leyja, its new tourism destination, strengthening and further enriches the Kingdom's ecotourism offer.

Located in NEOM and full of history and mythology, Leyja begins on the coast of the Arabian Gulf and its enchanting waters in the west, and continues its course inland to form a splendid natural valley cut between 400 m high mountains that have been It has been formed over the centuries thanks to the power of nature and water.

Leyja is the fruit of NEOM's continued commitment to becoming a multi-faceted destination and contributes to the Kingdom's efforts to develop a strong and sustainable tourism industry within the framework of Saudi Vision 2030. Following NEOM's strategy of converting most of its destinations and cities in nature reserves, 95% of Leyja will be preserved as natural space and will combine innovative and ecological designs and construction techniques to ensure that the urbanization blends seamlessly with the landscape.

The design of the three Leyja hotels is the work of internationally renowned architects, who intelligently and sensitively combined the nature of the environment, sustainable operation and unique experiences. The three properties will feature 40 elegant boutique rooms and suites in each, representing a total of 120 rooms equally distributed.

The first property is ideal to fully enjoy the adventure. The unstructured design rises up the wadi walls like a staircase and adapts naturally to the topography without altering the natural layout of the land in any way. Its unique location between the cliff top and the valley slopes makes it ideal for those looking to rock climb and other high-octane experiences in the surrounding area.

The second property emerges from the rock and sits prominently at the heart of the wadi's largest oasis, making it a captivating trail leading to discovery and exploration of the valley beyond. The imposing staircase that ascends from the canyon to the entrance of the property is a journey of discovery, offering incomparable views of the valley in all its splendor.

The third property is an immersive wellness retreat that promotes an environment of longevity, with a high-tech reflective façade that reflects the surrounding beauty and valley walls. In this way, the wadi naturally runs through the center of the property, and visitors enjoy a unique and interactive experience.

Once built, Leyja will offer a wide selection of sophisticated experiences and activities, including fine dining restaurants and contemporary restaurants run by highly regarded chefs. Additionally, all three properties will feature wellness facilities and rooftop infinity pools. Guests can enjoy extensive guided tours through the wadis and fascinating hiking routes through the valley's spectacular mountain landscapes, as well as mountain biking and climbing for adventure lovers.

Leyja is NEOM's most recent project and joins the announcement of other emblematic regions of the project, such as Sindalah, its luxury island; THE LINE, a linear cognitive city that represents the future of urban living; Trojena, your year-round mountain destination and the first outdoor ski experience in the Gulf Cooperation Council (GCC) region; and Oxagon, the reinvented industrial city that houses NEOM's advanced and green industries.

About NEOM

NEOM is an accelerator of human progress and a vision of what a New Future could look like. It is a region in northwest Saudi Arabia, located on the shores of the Red Sea, that is being built from scratch as a living laboratory. A place where the entrepreneurial spirit will set the course for this New Future. It will be both a destination and a home for people who dream big and want to be part of building a new model of exceptional livability, creating thriving businesses and reinventing environmental conservation.

NEOM will consist of hyperconnected and cognitive cities, ports and business zones, research centers, sports and leisure facilities and tourist destinations. As an innovation center, entrepreneurs, business leaders and companies will come to research, incubate and commercialize new technologies and businesses in revolutionary ways. NEOM residents will embody an international ethos and embrace a culture of exploration, risk-taking and diversity.

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